Welcome to the Winback Marketing Podcast.

This week my guest is Michael Lowenstein.  Michael's one of the world's preeminent thinkers in the field of winback. It's an honor to have him on the show sharing his insights around the backend of the buyer's journey, brand equity, trust and so much more. 

This is an extremely rich episode and if you're a revenue leader or live in the C-suite, I know you'll love it.

Welcome to the Winback Marketing podcast.

This week my guest is Faheem Moosa.

If you’re a consultant, I know you’ll get a lot out of this episode. 

I have a ton of respect for Faheem's work, so I'm thrilled to have him on the show sharing his winback insights and the winback strategies he uses in the consulting world.

In this episode we don't talk winback, we don't even talk business. We're going to be talking about Lyme Disease.

I heard Fred Diamond on Jeb Blount's Sales Gravy podcast about how there's an epidemic of the disease and that so many people are suffering from it because it's often mis-diagnosed. That means treatment is often ineffective and the pain and suffering continues.

I had no idea just how pervasive and insidious the disease is, so I invited Fred to come on the show to get his expert insights and help him spread the word.

This week I'm extremely excited to welcome behavioral marketing expert Nancy Harhut to the show.

In this episode Nancy explains why winback works from a behavioral science perspective.

She also shares two great winback stories, one of which generated $68 million. You’ll find it fascinating! 

This week I'm excited to welcome customer retention strategist Anita Toth, aka the "Chief Churn Crusher" to the show.

In this episode Anita shares a number of extremely interesting insights into customer retention, winback and acquiring a deep understanding of why our customers churn. 

Anita is a true master of her craft and I think you’ll get a lot of takeaways from this episode.

This week I have the pleasure of welcoming my friend Carl Adamson to the show. Carl is the award-winning director of the Agile Consultancy, Agilistix.

In this episode he shares the fascinating story of being given 6 “dead” accounts, winning the first one back at 6 times the company's average sales volume and getting severely reprimanded for his success.  

It’s a fascinating look at company culture, the “this is how we do things here” syndrome and how it relates to winback and agile. 

Carl is brilliant and I know you'll love this episode!

This week I’m honored to talk with Collin Mitchell, the head of sales for Humantic.AI. 

With 3 exits to his credit, Collin really understands the worlds of sales and business building and I think you'll find his insights uniquely valuable. 

In our talk, Collin shared his ideas and strategies around using buyer personality traits to support and enhance our sales processes, win/loss analyses and even winbacks.

 This is a rich episode and I know you’ll love it.

This week my guest is Deb Curtis, the founder of Curtis Small Business Finance Solutions.

Deb will be sharing winback stories that highlight the critical importance of taking complete responsibility for problems, even if they were created by others. It’s a powerful mindset that helps win back clients and create new business opportunities.

This week my guest is Susan Trivers and if you’re in a knowledge services firm, this episode is for you.  

Susan is going to show you how to win more business from your past clients with her "Top of Mind" framework.  And she tells the story of using the framework with one of her clients to win back 12 out of 20 of their lost clients! 

This week I'm excited to welcome Hans Bunes to the show.

Hans is an acclaimed B2B tech growth strategist and Co-Founder at Bunes & Ferenczi. 

Hans will be sharing a number of compelling insights into the huge opportunity that winback presents in the enterprise world. He'll also be talking about the profound role that incentives play in winback, the value of dormant accounts and so much more.

If you’re responsible for revenue, you’ll find what Hans has to say is fascinating.