In this episode we don't talk winback, we don't even talk business. We're going to be talking about Lyme Disease.

I heard Fred Diamond on Jeb Blount's Sales Gravy podcast about how there's an epidemic of the disease and that so many people are suffering from it because it's often mis-diagnosed. That means treatment is often ineffective and the pain and suffering continues.

I had no idea just how pervasive and insidious the disease is, so I invited Fred to come on the show to get his expert insights and help him spread the word.