This week my guest is Susan Trivers and if you’re in a knowledge services firm, this episode is for you.   Susan is going to show you how to win more business from your past clients with her "Top of Mind" framework.  And she tells the story of using the framework with one of her clients to win back 12 out of 20 of their lost clients!

This week my guest is Susan Trivers and if you’re in a knowledge services firm, this episode is for you. Susan is going to show you how to win more business from your past clients with her "Top of Mind" framework. And she tells the story of using the framework with one of her clients to win back 12 out of 20 of their lost clients!

This week my guest is Susan Trivers and if you’re in a knowledge services firm, this episode is for you. &nbsp; Susan is going to show you how to win more business from your past clients with her "Top of Mind" framework.&nbsp; And she tells the story of using the framework with one of her clients to win back 12 out of 20 of their lost clients!&nbsp;

Winback for Knowledge Services with Susan Trivers

There's gold buried in your lost customers, and this podcast is dedicated to helping you mine that gold. You'll hear sales and marketing thought leaders sharing their best customer winback strategies and stories. You’ll learn how they scaled B2B revenue without customer acquisition costs, optimized customer retention and grew market share. Lost customers are low hanging fruit and it’s my hope that these customer winback success stories will inspire you to reap the revenue lying dormant in your own lost customers.

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Winback for Knowledge Services with Susan Trivers

Winback for Knowledge Services with Susan Trivers