There’s gold buried in your lost customers and in this podcast you’ll learn how sales and marketing leaders mine that gold using winback marketing.

This week I’m thrilled to welcome Michael Haynes to the show.

Michael’s a business growth specialist and he’s going to do a deep dive into discovering the value you need to deliver to win back your past customers.

One of the big points Michael makes is that organizations are constantly changing. They can have new challenges, new priorities, new leaders, new stakeholders and that’s where you find new opportunities for winback.

This is a rich episode with detailed frameworks for re-acquiring past customers and I hope you'll enjoy it!

There’s gold buried in your lost customers and in this episode, you’ll learn how Darlene Campagna mines that gold.

Darlene is a Customer Acceleration Consultant who gets extra-ordinary results with lost and at-risk customers.

At-risk customers are the ones who have one foot out the door and are at the heart of our retention problems.

Darlene will be sharing stories of how she and her team identify and save these almost lost customers.

It’s fascinating how Darlene digs deeper than customer satisfaction to unearth customer insights that saves hundreds of thousands in potentially lost revenue.

There’s gold buried in your lost customers and in this episode you’ll learn how Lonnie Sciambi mines that gold.

Lonnie is a business building expert and he'll be sharing the story of how he won back 5 huge clients in 9 months while he was doing a turnaround at a delisted NASDAQ company.

He’ll also tell us how he leveraged that winback success to drive new sales, generate six quarters of record earnings and get the company re-listed on NASDAQ.

It’s a fascinating story with a ton of powerful takeaways!

There’s gold buried in your lost customers and in this episode you’ll learn how Brynne Tillman mines that gold.

Brynne is one of America's top LinkedIn and social selling experts and she’ll be sharing her strategies for using LinkedIn to maintain, and even grow relationships with lost customers.

She’ll also show us how to set the table for winning back those lost customers.

There really is gold buried in your lost customers and Brynne’s insights will help you mine that gold in your own business.

There's gold buried in your lost customers and in this episode Bryan Hatfield shares his strategies for mining that gold.

Bryan talks about the enormous value past clients deliver when we care for them and continue to deliver value. 

He underscores the point with the story of winning back a client whom he'd nurtured from the time they left. 

Because Bryan continued to grow the relationship and deliver value, the past client referred business to Bryan while he was gone and ended up coming back to Bryan's organization to fund five more companies. 

It was a huge win and it all started with treating the past customer well and consistently delivering value.

There’s gold buried in your lost customers and in this episode you’ll learn how Lee Mayfield mines that gold.

Lee’s an amazing entrepreneur who’s founded two very successful companies and he’ll be sharing three great winback stories.

One thing that really struck me during the interview was how Lee was firing on all cylinders. 

Every part of the winback process, from when the customer leaves to the actual winback, Lee was acting like a partner with the lost customer, adding value and helping in any way he could.

On top of that, Lee has a fantastic winback mindset that enables the whole process.

There’s gold buried in your lost customers and in this episode you’ll learn how Janice B. Gordon mines that gold using winback marketing.

Janice will be sharing a story about how a client of hers doubled revenue in less than a year with winback.

She’ll also be sharing her key winback strategies and the mindset you need to make winback work.

There really is gold buried in your lost clients, and Janice’s insights will help you mine that gold.

There’s gold buried in your lost customers.

In this episode, you’ll learn how Mike Malatesta mines that gold using winback marketing.

Mike tells the story of a huge crisis that cost him a significant number of customers and he also shares the strategies he used to win them back.

Mike’s an amazing entrepreneur who founded and grew two companies, and sold them for more than $180M ... and I think you’ll find his insights really hit home.

Welcome to the WinBack Marketing Podcast.

There’s gold buried in your lost customers and in this episode Justin Gray will tell us how he mines that gold.

Justin will be sharing the way he architects his winback campaigns to generate an amazing 85% plus win rate.

He'll also talk about the importance of having a deep understanding of what the customer wants to achieve and why we need to treat lost customers as current customers.

This is a very rich episode with a lot of big takeaways ... enjoy!

This week we veer off the winback path and talk with Justin Breen.

Justin is the Founder of BrEpic Communications and he’ll be telling us how he rapidly created relationships with the world's top .1% of entrepreneurs in a little over a year.  

He’ll also tell us about his extreme ability to execute and why expressing gratitude is so critically important.