There’s gold buried in your lost customers and in this podcast you’ll learn how sales and marketing leaders mine that gold using winback marketing.

This week I’m thrilled to welcome Michael Haynes to the show.

Michael’s a business growth specialist and he’s going to do a deep dive into discovering the value you need to deliver to win back your past customers.

One of the big points Michael makes is that organizations are constantly changing. They can have new challenges, new priorities, new leaders, new stakeholders and that’s where you find new opportunities for winback.

This is a rich episode with detailed frameworks for re-acquiring past customers and I hope you'll enjoy it!