There’s gold buried in your lost customers and in this episode you’ll learn how Lee Mayfield mines that gold.

Lee’s an amazing entrepreneur who’s founded two very successful companies and he’ll be sharing three great winback stories.

One thing that really struck me during the interview was how Lee was firing on all cylinders. 

Every part of the winback process, from when the customer leaves to the actual winback, Lee was acting like a partner with the lost customer, adding value and helping in any way he could.

On top of that, Lee has a fantastic winback mindset that enables the whole process.