There's gold buried in your lost customers and in this episode Bryan Hatfield shares his strategies for mining that gold.

Bryan talks about the enormous value past clients deliver when we care for them and continue to deliver value. 

He underscores the point with the story of winning back a client whom he'd nurtured from the time they left. 

Because Bryan continued to grow the relationship and deliver value, the past client referred business to Bryan while he was gone and ended up coming back to Bryan's organization to fund five more companies. 

It was a huge win and it all started with treating the past customer well and consistently delivering value.