This week I'm extremely excited to welcome Rob Hartnett to the show.

Rob is a brilliant sales leader with numerous achievements to his credit including being twice-named as the top salesperson worldwide at Miller Heiman.
 
 This is Rob's second appearance on the show and this time he digs into how neuroscience and behavioral marketing plays out in winback and sales in general.
 
Rob has deep subject matter expertise in both sales and neuroscience and that combination made this a fascinating conversation.