This week my guest is Kyle Gray. Kyle is an entrepreneur and the bestselling author of The Story Engine.

In this episode Kyle walked me through the keys to effective storytelling and demonstrated how it can be used in customer winback. 

Storytelling is so important in sales and marketing and Kyle’s a really smart guy who really knows story. If you're interested in the power of story and how to use it in your business, I know you'll get a lot out of Kyle’s talk.