The WinBack Marketing Podcast

Winback and The Peak-End Rule with Hamish Knox


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This week I had the pleasure of welcoming Hamish Knox to the show. 

Hamish runs Sandler in Calgary, is an advisor to STS Capital Partners, and hosts the Full Funnel Freedom podcast.

In this episode, Hamish shares insights from his celebrated book, "Accountability the Sandler Way" including a powerful 20-minute weekly accountability routine that creates freedom for the leader and team members.

Hamish also walks us through his “train track” versus “sports car” sales model and teaches us the value of looking at customer winback through the lens of neuroscience.  He highlights the critical importance of the peak-end rule and offers practical steps for conducting exit interviews that maximize the probability that a lost customer will return.

This is a very rich episode and I think you'll get a lot out of it.

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The WinBack Marketing PodcastBy Dan Pfister

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