Binge Free Bestie

70: Strong Is the New Skinny?


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Hilary Duff. Times Square. "Stronger, not smaller." I saw it and felt genuinely warm. Then I sat with it longer.

This episode is about why that campaign is a better message, and why it's still not the whole picture. We talk about the 2000s body image era millennials grew up in, thin privilege and who gets to front campaigns about body change, and why swapping "I want to be smaller" for "I want to be stronger" can quietly become the same wound with better branding.

I also get into what joyful movement actually looks like, how to want strength without it becoming another way to beat yourself up, and the client story that completely reframes why she was going to the gym.

You're allowed to want to feel strong. You're also allowed to want none of it. This episode is about making sure whatever you choose comes from care, not punishment.


Resources and Goodies:

Everything lives here: https://linktr.ee/bingefreebestie

The Food Freedom Vault: A taste of my Food Freedom Method at an accessible price point. 100+ recipes with no calorie counts, no guilt, and no foods off limits. Plus a real introduction to the five Food Freedom Groups, the framework behind everything I teach.

The Break Up: My signature 8-module programme that has helped 400+ women stop binge and emotional eating and find real food freedom. If you're ready to go all in on the healing, this is where we do the work together.

The Break Up: Inner Circle: Everything in The Break Up, plus direct access to me through private coaching sessions, a kickstart call, and priority support. For women who want the highest level of personalised support on their recovery.

Embrace Your Body Workbook: My workbook going deeper on the four biggest behavioural drivers of body dissatisfaction, with evidence-based tools for each, plus a look at the cultural forces behind body shame. The companion to the body image work we talk about in this episode.

If this episode resonated:

Come find me on Instagram ⁠⁠@bingefreebestie ⁠⁠and let me know.

If you loved this episode, please leave a review and hit subscribe. It genuinely helps more women find this podcast, and that's the whole point. 💜

The Binge Free Bestie Podcast is hosted by Nic, registered counsellor and recovered binge eater. Content shared in this podcast is educational in nature and is not a substitute for individualised therapeutic support.


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Binge Free BestieBy Nic Gaviria: Binge Free Bestie