The Better Business Show

#70 The beauty brand that refuses to sell on Amazon


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Plastic-free and purpose-driven: The story of Dip with Kate Assaraf

In this episode, we sit down with Kate Assaraf, CEO and co-founder of Dip, a premium haircare brand with a mission to eliminate plastic waste from beauty routines. 

Kate shares her journey from working in the beauty industry to launching a purpose-driven business that rejects the norms of hyper-consumerism. From refusing to sell on Amazon to championing small, local zero-waste stores, Kate’s vision is reshaping how we think about sustainability, luxury, and conscious consumption. 

Tune in to hear how Dip’s innovative products, like their conditioner bars that replace 12 plastic bottles, are making waves in the beauty world – and why supporting community businesses matters now more than ever.

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