Most tech initiatives fail, and not for the reasons you think. In this episode of the TomorrowZone Catalyst Podcast, guest host Alissa Bartlett flips the script and interviews Deborah Reuben, CEO and Founder of TomorrowZone, about the surprising truth behind innovation success. They explore the Catalyst Sprint, a fast-paced, co-creative process that helps teams uncover the truth about what's really happening in their business. By aligning on a shared view of the current state, teams unlock clarity, cross-functional alignment, and a roadmap for meaningful change. If you're slamming in tech without reimagining your workflows, you're just automating broken processes. Tune in to learn why slowing down just long enough to get aligned speeds up your transformation. If you're tired of friction, firefighting, and failed initiatives, this one's for you. Deborah Reuben is a transformative force in innovation strategy and the future of work. As CEO and Founder of TomorrowZone®, she empowers visionary leaders to solve complex business challenges through human-centered innovation and emerging tech insights. With over 20 years in equipment finance and technology, Deborah brings deep industry expertise and a proven track record of enabling organizations to think differently and act courageously. An award-winning author, speaker, and creator of the Catalyst Sprint, Deborah guides companies through a breakthrough process that builds clarity, alignment, and unstoppable momentum. She's not just imagining the future, she's building it. Connect with Us: Deborah Reuben | LinkedIn Alissa Bartlett | LinkedIn TomorrowZone