Writers in Tech

700% better with content localization | Interview with Mette Thomsen of GetYourGuide

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How can a localized content increase your conversions by 700%?
Listen to the next episode!
I had a pleasure to talk to Mette Thomsen Danish Language Specialist at GetYourGuide.
Listen to it if you want to learn about:
-How to add context to your localization process
-Content team hierarchy in a unicorn (B$) company
-Best practices for localization
-Creating a content style guide for your localization team
-What tools you should be using
-Marketing guidelines vs product content style guides
-Scaling a localization team
-
...more
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Writers in TechBy Yuval Keshtcher
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