Writers in Tech

Join us for an insightful conversation with Nurit Gazit, Director of Product Management at Beti, as we explore the intersection of AI, UX writing, and the construction industry. In this episode of the AI Experience podcast, Nurit shares how Beti, a software company specializing in construction site management, is leveraging AI and professional UX writing to revolutionize communication in the building sector.

Discover how Beti is tackling unique challenges in safety, quality, and efficiency on construction sites through innovative software solutions. Nurit discusses the company's journey from a startup to an established player, including their expansion from Israel to the US market and the complexities of product localization.

Learn about Beti's strategic decision to collaborate with UX writing professionals and their development of an AI-powered tool for implementing UX guidelines.

Nurit offers valuable insights on balancing user needs with business objectives in specialized industries and provides tips for aspiring UX writers looking to make an impact.

Whether you're interested in AI applications, UX design, or the evolving landscape of construction technology, this episode offers a blueprint for building better user experiences in complex industries.

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Yael Ilani, a ux writer from berlin, had spent her last day of homeland vocation sharing some of her knowledge and experience with us:

• Why does it require more work and creativity to use fewer words as a ux writer?
• What does the future hold for content and ux writers? are they all gonna be replaced by machines and AI?
• How did ux writing affect her understanding of the product's design process?

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• Introduction to Tricia Hingpit, a freelance UX writer who owns her own agency.
• Hear how she rose from junior content writer to agency owner.
• How Tricia onboards her clients and her process for demonstrating the value of content and UX writing.
• How to determine which clients are one-timers and which will become retainer clients
• Strategies for expanding her menu of services to include UX research and more.
• Knowing how to put an actual price on your services as a freelance UX writer.
• Methods of project management that have helped Tricia and her clients find happiness
• How Tricia has used Notion, Slack, and automations to communicate effectively with clients throughout projects.
• Pro tips about meaningful communication and trust building.
• Knowing when a client just isn’t a good fit and how to gently fire them
• Tips for maintaining a demanding work schedule and a life beyond work.

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• Introduction to Michal Kessel Shitrit, localization and UX writing specialist.
• Michal's journey from translator to UX writing and localization expert.
• Discussion on the role of communication between content creators and translators.
• Challenges in localization: lack of context and constraints in content creation.
• Emphasis on the importance of UX writing skills for translators.
• Approaches to structuring localization processes in various company sizes.
• Benefits of working directly with linguists or localization managers.
• Overview of popular localization tools like Localize, Phrase, and CrowdIn.
• Integration of these tools with design platforms like Figma.
• The impact of AI and machine translation on improving localization efficiency.
• The necessity of human involvement for quality assurance in localization.
• Tips for planning a localization project, considering language requirements and feature prioritization.
• Iterative approach to localization and adapting to changing needs

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We covered:

• How to use AI in your UX process.
• What are the different opportunities for UX writers and designers with the rise of AI products.
• What other events in history were similar to the AI revolution.
• trategies for integrating AI into user research and testing.
• The impact of AI on user interface design trends.
• Ethical considerations in AI-driven design choices.
• Predicting user behavior with machine learning and its effects on UX.
• The role of personalization in UX as powered by AI algorithms.
• Balancing human-centric design with AI automation.
• The future of UX professions in the age of AI advancements.

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