The Internet Marketing Podcast

#700 Cutting Edge Success: GreenPal's Journey to One Million Customers w/ Bryan Clayton, Co-founder of GreenPal


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In this episode we’re joined by Bryan Clayton, Co-founder of GreenPal. GreenPal has been dubbed ‘Uber for lawn care’ by Entrepreneur magazine and currently boasts over 300,000 users, with ambitions to make that figure 1 million in the next 5 years.

 

Bryan joins us to share his lessons in building and growing GreenPal, as well as diving into the insights that helped him achieve a successful exit from his first business, Peachtree, in 2013.

 

In the episode we discuss:

  • The concept of mentorship vs. asynchronous mentorship
  • The benefits of hiring pirates vs. romantics
  • What’s not taught in business school?
  • Creating your own roadblocks to force reevaluation of your products and services
  • Immersing yourself in industry research to accelerate your growth
  • Functionality that’s been critical to the reliability of GreenPal’s platform


Referenced in this episode:

  • [Book] Grinding It Out by Rac Kroc: https://amzn.to/3tb8USz
  • [Movie] The Founder on Netflix: https://www.netflix.com/gb/title/80101899?source=35
  • [Book] The Lean Startup by Eric Ries: https://amzn.to/45eLwAW
  • [Book] The Four Steps to the Epiphany by Steve Blank: https://amzn.to/46v2gF0
  • [Book] The Startup Owner’s Manual by Steve Blank: https://amzn.to/3PAehCj


Connect with Bryan/GreenPal:

  • https://www.yourgreenpal.com/
  • https://www.linkedin.com/in/bryan-clayton-a96b33214
  • https://www.instagram.com/bryanmclayton/


Connect w/ SiteVisibility:

  • https://www.sitevisibility.co.uk/
  • https://twitter.com/sitevisibility
  • https://www.linkedin.com/company/sitevisibility-a-division-of-ai-digital-ltd/
  • https://www.instagram.com/sitevisibility/
  • https://www.tiktok.com/@sitevisibility_
  • https://www.youtube.com/@SiteVisibility/
  • https://www.threads.net/@sitevisibility


If you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation, please email [email protected]

 


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