Building a robust authentication system for your application is no easy feat - but sign up and sign-in is often your first touch with your customer. Join our host Simon Elisha and guests, Rahul Sharma, Principal PM, and Kevin Shanley, Principal GTM Specialist at AWS as they break down how you can implement a secure, scalable, and customized sign-up and sign-in experience in minutes with Amazon Cognito - faster than you can brew a cup of coffee!