Bill DeSimone is the creator of Joint-Friendly Fitness and the owner of Optimal Exercise in Cranbury, New Jersey. He has been a personal trainer since 1983 and is a prolific lecturer, presenter, and author.

In this episode Bill regales us with anecdotes about his original book, Moment Arm Exercise, the value of being "HIT-influenced" rather than a HIT purist, and how HIT business owners can expand their offerings by leaning into the functional training movement.

Visit Bill at https://optimalexercisenj.com/