In this episode, I’m taking you behind the curtain of my very first intentional dive into running ads for my business.

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No polished “expert advice” here - just a raw, real-time experiment as I budget, test, and figure out what actually works (and what just eats up cash).

I’ll share:

• Why I finally decided to give ads a shot after having organic traffic as my core go-to
• The two audiences I’m testing (and which one is already looking more promising)
• My simple approach to creatives (spoiler: I’m not overcomplicating it)
• The hiccups I hit while setting up conversion vs. traffic ads.
• My short-term game plan and what I’ll be tracking over the next couple of weeks.

If you’ve ever thought about ads but felt a mix of curiosity, resistance, and a little bit of “ugh, where do I even start?” - this episode will give you a candid peek into the messy beginning stages.

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