This episode is a real talk about something many online business owners are quietly struggling with right now: sales are down, momentum feels off, and the strategies that used to work suddenly don’t seem to land anymore.
Inspired by recent client conversations and my own observations, I’m unpacking what’s actually happening in the digital product and online business landscape in 2025. If you’ve built the funnels, created the products, tried the ads, shown up online… and still feel like things are slipping, this episode is for you
We’ll talk about:
- Why this year feels so different compared to COVID years and even 2023
- The collective online fatigue nobody talks about
- What to do when you’ve already “tried everything”
- Why persistence doesn’t have to mean burnout
- How simplifying, scaling back, or temporarily shifting your offers can actually keep you afloat
This isn’t an episode about hustling harder or reinventing your entire business overnight. It’s about taking a step back, getting honest about where you are, and finding the simplest, most realistic way to keep your business running during a slower season.
If you’ve been questioning your business, your offers, or even yourself lately, I want you to know this: you’re not alone, and there is a way forward that doesn’t require burning everything to the ground.
If you want to continue the conversation, you can always DM me on Instagram at @coursecreationlab.
TAKE THE NEXT STEPS
😏Start working on your first course with Kickstart Your Course Challenge.
🥵 Make big moves fast with a VIP Day access. Get done-for-you course outline, platform setup, launch plan or anything else your business desperately needs NOW.
📥 Get a free Digital Product Platform Guide to find the best fit platform for your offers
CONNECT WITH ME
Follow @coursecreationlab on Instagram