Today we’re diving into something that’s been quietly shifting for a while now: marketing digital products in a completely different landscape than the one we had a few years ago.

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If your launches feel flatter… If your webinars aren’t converting like they used to… If your email campaigns are getting polite silence instead of sales… You’re not imagining it.

In this episode, I’m breaking down what has changed in the marketing side of digital products and courses, and why it’s often not the product that’s the problem. It’s the strategy around it.

We talk about:

• Why the classic webinar funnel doesn’t hit the same anymore
• The drop in live attendance and urgency
• How buyer awareness has changed over the years
• Why email launches feel less powerful than they used to
• Why quick-fix ad promises rarely match real results
• The growing importance of consistent content and video
• Influencer collaborations and affiliate programs as smarter marketing plays
• How to think creatively instead of relying on outdated formulas

The online space moves fast. What worked in 2016, 2020, or even 2022 won’t automatically carry you through 2026. But that doesn’t mean your business is broken. It just means your marketing needs to evolve.

If you’ve been feeling frustrated with slower launches or declining conversion rates, this conversation will help you zoom out, rethink your approach, and experiment with strategies that match today’s buyer behavior.

Your product might still be solid. It’s the ecosystem around it that needs a refresh. Tune in and let’s rethink your marketing strategy together.

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