Savvy Offer Hub

I’m back with part two of my ads journey and let me tell you, it’s been a hot mess.

If you haven’t listened to part one yet, I recommend starting there to hear about my starting strategy. In this follow-up, I’m spilling what actually happened during my first full week of running ads for my Kickstart Your Course Challenge.

📢 Ready to finally plan, create and launch your offer? Get instant access to Your Product Launch Lab and get your product started!

Inside this episode, I share:

• Why conversion ads are testing my patience (and my budget).
• The reality of the “50 conversions” rule and why I’m bending it.
• How editing, setup errors, and ad approvals slowed everything down.
• Two low-ticket ad trainings I purchased - one that was a total letdown, and one that was pure gold (plus how that changed my perspective as a course creator).

This isn’t a polished “here’s the magic ad formula” episode. It’s the behind-the-scenes, trial-and-error play-by-play of figuring out what works, what doesn’t, and how I’m learning to stick with the process instead of pulling out too soon.

CONNECT AND LEARN MORE

❤️ Connect with me on Instagram and follow on Youtube

📢 Join the Savvy Offer Hub membership to learn exactly how to plan, create and sell digital products online

📌 Explore other links and offers

In this episode, I’m taking you behind the curtain of my very first intentional dive into running ads for my business.

📢 Ready to finally plan, create and launch your offer? Get instant access to Your Product Launch Lab and get your product started!

No polished “expert advice” here - just a raw, real-time experiment as I budget, test, and figure out what actually works (and what just eats up cash).

I’ll share:

• Why I finally decided to give ads a shot after having organic traffic as my core go-to
• The two audiences I’m testing (and which one is already looking more promising)
• My simple approach to creatives (spoiler: I’m not overcomplicating it)
• The hiccups I hit while setting up conversion vs. traffic ads.
• My short-term game plan and what I’ll be tracking over the next couple of weeks.

If you’ve ever thought about ads but felt a mix of curiosity, resistance, and a little bit of “ugh, where do I even start?” - this episode will give you a candid peek into the messy beginning stages.

CONNECT AND LEARN MORE

❤️ Connect with me on Instagram and follow on Youtube

📢 Join the Savvy Offer Hub membership to learn exactly how to plan, create and sell digital products online

📌 Explore other links and offers

You’ve built the course. You’ve poured your expertise into it. So why on earth is no one buying it?

📢 Ready to finally plan, create and launch your offer? Get instant access to Your Product Launch Lab and get your product started!

In this episode, we’re doing a no-BS, step-by-step audit of your course, offer, and marketing funnel to figure out exactly where things might be falling flat. Spoiler alert: It’s probably not your product - it’s the way you’re positioning and marketing it.

We’re diving into:

• The top mistakes course creators make with offer positioning
• Why “more content” is not the answer (and what to do instead)
• How to diagnose problems with your landing page and sales funnel
• The subtle (and not-so-subtle) reasons no one is seeing your product
• Why you need to show up and sell like you mean it, without turning into a sleazy infomercial

If your course is gathering digital dust instead of sales, this episode is your wake-up call. Grab your coffee, open up your sales page, and let’s get to work.

CONNECT AND LEARN MORE

❤️ Connect with me on Instagram and follow on Youtube

📢 Join the Savvy Offer Hub membership to learn exactly how to plan, create and sell digital products online

📌 Explore other links and offers

So... what does a bestselling course actually look like?

📢 Ready to finally plan, create and launch your offer? Get instant access to Your Product Launch Lab and get your product started!

If you’ve ever wondered how long your lessons should be, whether to drip your content, or if talking head videos are still a thing - this episode is about to clear the fog.

In this week’s episode of the Savvy Offer Hub, I’m breaking down the most common student preferences (yep, based on real polls from my audience) and how they can help you structure a course people actually want to finish.

We’re diving into:

• How long your lessons should be (spoiler: shorter is usually better but not always!)
• Whether to drip your content or release it all at once
• What 83% of students prefer when it comes to video formats
• The truth about workbooks, quizzes & interactive elements (you don’t always need them)
• Why live calls and coaching aren’t a must - but how to add support without burning yourself out
• And what to do if your audience craves 1:1 access (without living in your inbox)

If you’re building your first course (or refining an old one), this episode gives you a practical blueprint. As always, it’s about creating aligned offers your way, not following one-size-fits-all advice.

🛠️ Ready to design a course that feels good and sells? Let’s get into it.

CONNECT AND LEARN MORE

❤️ Connect with me on Instagram and follow on Youtube

📢 Join the Savvy Offer Hub membership to learn exactly how to plan, create and sell digital products online

📌 Explore other links and offers

Blogging is so 2005... or is it?

In today’s episode, we’re tackling a spicy question that stirs up a lot of strong opinions online: Is blogging dead?

📢 Ready to finally plan, create and launch your offer? Get instant access to Your Product Launch Lab and get your product started!

Spoiler alert: I don’t think so and I’m breaking down why blogging is still one of the most powerful long-term strategies for online entrepreneurs who love writing, want more control over their content, and crave that sweet evergreen traffic.

We’ll cover:

• Why video may be trending, but written content still reigns for many readers (hey fellow readers 👋)
• The real value of evergreen, SEO-optimized blog posts
• Why blogging isn’t a quick-fix strategy but why that’s actually a good thing
• Tips for getting started the right way

🎧 Plus, I’ll walk you through my own blogging journey, how I turn podcast episodes into blog gold, and why I still get traffic from posts written years ago. If you've ever thought about blogging but worried it’s not worth the time - this one’s for you.

CONNECT AND LEARN MORE

❤️ Connect with me on Instagram and follow on Youtube

📢 Join the Savvy Offer Hub membership to learn exactly how to plan, create and sell digital products online

📌 Explore other links and offers

Feeling overwhelmed by all the talk about funnels, offers, and opt-ins? Wondering how the heck you’re supposed to start building your online product suite without wanting to throw your laptop into the sea?

📢 Ready to finally plan, create and launch your offer? Get instant access to Your Product Launch Lab and get your product started!

In this practical, step-by-step episode, we’re breaking down the basics of funnels - what they actually are, why you need one, and how to start mapping out your customer journey before you’ve even created your product.

You’ll learn:

• What a funnel really is and how people move through it (with or without buying right away)
• Why your core paid offer is the anchor for your whole funnel
• How to create freebies that attract the right people to your world
• Why testing and talking about your free offers is half the battle
• The underrated magic of low-ticket offers and how they prime your audience for bigger things
• Plus a quick pep talk about email marketing (spoiler: it’s still your secret sales weapon)

If you’re early on in your digital product journey and want to build your offer suite with intention, this episode is the roadmap you didn’t know you needed.

CONNECT AND LEARN MORE

❤️ Connect with me on Instagram and follow on Youtube

📢 Join the Savvy Offer Hub membership to learn exactly how to plan, create and sell digital products online

📌 Explore other links and offers

Thinking about launching your first online course but worried it’s going to break the bank? In this episode, we’re busting myths and breaking down the real costs of course creation - without the overwhelm or the BS.

📢 Ready to finally plan, create and launch your offer? Get instant access to Your Product Launch Lab and get your product started!

Whether you’re transitioning from in-person services or testing the digital waters with your first offer, I’m walking you through:

• The core expenses to expect (and which ones you can skip)
• What to consider if you plan to DIY vs. outsource parts of the process
• Budget-friendly tools I actually recommend
• How your long-term vision affects your short-term investment

From free tools like Payhip and Canva to more premium all-in-one platforms like Kajabi, you’ll leave this episode knowing exactly what to expect - and how to start small without sacrificing quality.

CONNECT AND LEARN MORE

❤️ Connect with me on Instagram and follow on Youtube

📢 Join the Savvy Offer Hub membership to learn exactly how to plan, create and sell digital products online

📌 Explore other links and offers

In this episode, we’re talking tripwires, order bumps, and upsells: what they are, why they matter, and how to make them irresistible.

📢 Ready to finally plan, create and launch your offer? Get instant access to Your Product Launch Lab and get your product started!

We do a deep-dive in topics like:

• The #1 mistake Kajabi users make
• How to design a no-brainer tripwire that turns freebie seekers into buyers
• Order bump psychology: what works, what flops, and how to price it right
• Real-life examples across niches (including gut health, Pinterest, and decluttering!)

Whether your Kajabi setup needs a glow up or you’re building from scratch, this episode will help you make strategic, aligned offers that boost your impact and your income.

CONNECT AND LEARN MORE

❤️ Connect with me on Instagram and follow on Youtube

📢 Join the Savvy Offer Hub membership to learn exactly how to plan, create and sell digital products online

📌 Explore other links and offers

In this episode, I’m breaking down how to audit your own customer experience step-by-step, from the moment a stranger finds you online to the second they hit that "buy" button and what happens after.

📢 Ready to finally plan, create and launch your offer? Get instant access to Your Product Launch Lab and get your product started!

We’re talking about common mistakes, optimizing the little things (hello, mobile view!), and rethinking your entire flow with your audience in mind.

Expect real talk, no fluff, and some spicy funnel truths.

CONNECT AND LEARN MORE

❤️ Connect with me on Instagram and follow on Youtube

📢 Join the Savvy Offer Hub membership to learn exactly how to plan, create and sell digital products online

📌 Explore other links and offers

Ever feel like lower-ticket offers are the black sheep of the online business fam? You’re not alone.

📢 Ready to finally plan, create and launch your offer? Get instant access to Your Product Launch Lab and get your product started!

In this juicy episode, we're diving deep into the age-old debate: Are low-ticket offers worth it, or just a waste of your time?

We’re talking about those $7, $21, maybe $33 offers that people love to trash-talk - but that might just be your secret weapon for confidence, consistency, and cash flow (yep, even if it’s small at first).

We're chatting all about whether these budget-friendly offers are actually easier to sell than their high-ticket siblings, how they fit into your funnel without being the annoying clingy type, and why they might be exactly what your ego needs to keep going when motivation is low and crickets are chirping.

Here’s what you’ll walk away with:

• Why lower-ticket doesn’t mean lower-value (or lower vibe)
• How these tiny offers can spark massive momentum
• Whether it’s better to start with low-ticket or go straight for premium
• And why feeding your ego a little might be the best marketing move you make

So if you’ve ever wondered if your $20 product is “cheap” or “strategic genius” - this one’s for you.

👉 Tune in and let’s reframe the low-ticket narrative once and for all.

CONNECT AND LEARN MORE

❤️ Connect with me on Instagram and follow on Youtube

📢 Join the Savvy Offer Hub membership to learn exactly how to plan, create and sell digital products online

📌 Explore other links and offers