How do you sell a brand new concept to some of the sharpest farmers and business people in Australia? What is the killer sales strategy? Is autonomy a barrier to adoption or do farmers need to think about things at a system level?

This week Kit and Ray are joined by Sam Scales, product specialist at Landpower in Australia,. Sam is pioneering the sale of Agxeed robots in Australia. Sam has a fascinating background going from an apprenticeship to Masters degree from Harper Adams alongside a wealth of experience from roles at Hawk Plant Hire, Railability and JCB.

Sam explains how a chance call from his good friend (and friend of the pod) Will Flittner, led to him and his wife travelling down under to work for Landpower, a huge scale dealership for Claas, Grimme and AgXeed equipment (to name a few of their brands).

Now a few years into the role Sam has been demonstrating, hiring and selling equipment to some of the world's most savvy farmers. Sam shares his secrets to delivering value for his discerning customers; from understanding agronomy, how autonomy can help improve the soil and applying a systems based approach to help farmers adopt new ways of working with machines that drive themselves.

This is a must for engineers, farmers and anyone trying to build a market for new technologies.

#engineering #agtech #agritech #agriculture #farming #swarmfarm #robotics #Australianfarming #Australia #farmingdownunder #automation