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#71 The CX Leader as message architect
CX leaders are great at content.
But CX rarely scales because the message doesn’t.
In this episode of CX Leadership Talks, Nienke Bloem dives into why communication is not a soft skill, but a core CX leadership capability. She explores how CX leaders can move from one-off presentations and workshops to a repeatable, multi-channel communication rhythm that creates real organisational impact.
This episode is about turning your CX story into a movement - not a moment.
In this episode, you’ll learn:
Timestamped overview:
00:00 Scaling leadership communication impact
06:29 Continuous communication drives transformation
10:00 Creative CX communication strategies
11:19 Strategizing CX through content
17:13 CX Storytelling program launch
19:55 Consistency signals stability
24:51 CX Leadership through storytelling
25:32 Scaling your message effectively
Want to learn more about CX stories, this is the link to the episode "From CX Story Blueprint to impact: Crafting your CX leadership change narrative".
Do you want to learn how to be a better CX Storyteller and scaler of your message? We have a new one day CX training: CX Storytelling, the first time will be in Dutch. You can read all about it here.
About Nienke:
Nienke Bloem is often called the Customer Experience speaker in the blue dress.
She's a global CX thought leader, educator and a global keynote speaker who inspires audiences with best practices and proven methodologies. She leads a speaking practice, a CX game company and a training business; she breathes Customer Experiences and is author of two CX books.
Her two-day Customer Experience Masterclass is known as the best program to prepare for your CCXP and she is the go-to person for CX leaders who want to advance their leadership and bring direct results from their Customer Experience transformation programs. Since 2020, she hosts a CX Leadership Masterminds program and helps leaders spice up their leadership and deliver an engaging CX Story including a solid CX Strategy. Besides, she is a modern-day pilgrim and found the parallel with leading customer centric transformations.
With her over 20 years of corporate experience, she speaks the business language. Her keynotes and education programs in Customer Experience are inspiring and hands-on. She is one of the few Recognized Training Partners of the CXPA and it is her mission to Make Customer Experience Work and help you deliver business results. Subscribe to her weekly CX Greetz to stay tuned.
View all episodes
By Nienke Bloem CCXPCX leaders are great at content.
But CX rarely scales because the message doesn’t.
In this episode of CX Leadership Talks, Nienke Bloem dives into why communication is not a soft skill, but a core CX leadership capability. She explores how CX leaders can move from one-off presentations and workshops to a repeatable, multi-channel communication rhythm that creates real organisational impact.
This episode is about turning your CX story into a movement - not a moment.
In this episode, you’ll learn:
Timestamped overview:
00:00 Scaling leadership communication impact
06:29 Continuous communication drives transformation
10:00 Creative CX communication strategies
11:19 Strategizing CX through content
17:13 CX Storytelling program launch
19:55 Consistency signals stability
24:51 CX Leadership through storytelling
25:32 Scaling your message effectively
Want to learn more about CX stories, this is the link to the episode "From CX Story Blueprint to impact: Crafting your CX leadership change narrative".
Do you want to learn how to be a better CX Storyteller and scaler of your message? We have a new one day CX training: CX Storytelling, the first time will be in Dutch. You can read all about it here.
About Nienke:
Nienke Bloem is often called the Customer Experience speaker in the blue dress.
She's a global CX thought leader, educator and a global keynote speaker who inspires audiences with best practices and proven methodologies. She leads a speaking practice, a CX game company and a training business; she breathes Customer Experiences and is author of two CX books.
Her two-day Customer Experience Masterclass is known as the best program to prepare for your CCXP and she is the go-to person for CX leaders who want to advance their leadership and bring direct results from their Customer Experience transformation programs. Since 2020, she hosts a CX Leadership Masterminds program and helps leaders spice up their leadership and deliver an engaging CX Story including a solid CX Strategy. Besides, she is a modern-day pilgrim and found the parallel with leading customer centric transformations.
With her over 20 years of corporate experience, she speaks the business language. Her keynotes and education programs in Customer Experience are inspiring and hands-on. She is one of the few Recognized Training Partners of the CXPA and it is her mission to Make Customer Experience Work and help you deliver business results. Subscribe to her weekly CX Greetz to stay tuned.