In this episode, I sit down with Bob Lambert, who draws on decades of real operating experience building iconic consumer brands like Nerds to explain why sustainable growth doesn’t come from clever campaigns or chasing trends. It comes from clarity, curiosity, trust, and a deep understanding of how people think, feel, and make decisions. He breaks down why so many founders struggle to stand out despite having more technology, data, and channels than ever, and how unclear messaging quietly limits revenue and momentum.

Our conversation shifts beyond marketing and into leadership and culture. Bob explains how trust erodes inside teams, why leaders lose effectiveness when they stop asking questions, and how creativity suffers when organizations prioritize speed and scale over understanding. As AI and automation accelerate, he makes the case that human connection, judgment, and empathy are becoming more valuable, not less, and that founders who ignore this will fall behind no matter how advanced their tools are.

You’ll learn:

✅ Why most founders misunderstand what actually makes brands resonate

✅ How creativity, curiosity, and observation drive durable growth

✅ Why unclear messaging quietly kills differentiation and trust

✅ How leadership and brand failures often stem from the same root problems

✅ What decades of brand-building still teach founders in an AI-driven world

If you’re a founder or entrepreneur trying to build something that compounds over time, communicates more clearly, and creates products and brands people actually care about, this episode offers a hard-earned perspective you won’t get from trend-driven advice.

Connect with Bob Lambert

Guest LinkedIn: https://www.linkedin.com/in/robertjlambert/

Guest Website: https://www.human2humanllc.com/

If you are a B2B company that wants to build your own in-house content team instead of outsourcing your content to a marketing agency, we may be a fit for you! Everything you see in our podcast and content is a result of a scrappy, nimble, internal content team along with an AI-powered content systems and process. Check out pricing and services here: ⁠https://impaxs.com⁠

Head to our website to stream every episode on your favorite platform, join the Founder Talk community, and submit questions for future guests–all in one place: https://foundertalkpodcast.com/

Timecodes

00:00 Introduction and Welcoming Bob Lambert

00:10 The Story Behind Nerds Candy

01:57 Marketing Strategies and Innovations

05:26 Creative Process and Brainstorming

07:37 Challenges and Successes in Marketing

24:04 The Evolution of Marketing

29:38 Personal Branding and Modern Marketing

39:23 The Power of Storytelling in Branding

40:03 The Evolution of Branding Strategies

41:49 The Importance of Customer Relationships

43:39 Human to Human: A New Approach

46:47 The Role of Trust in Business

50:25 Effective Communication Skills

01:02:25 The Future of AI and Human Interaction

01:12:43 Final Thoughts and Contact Information