Show notes and full transcript is available at http://bit.ly/3y6y3Nn.

00:15 - Intro
 02:55 - Topic
 27:36 - Wind down
 30:03 - Outro

This week Dan and Dara are once again running solo, and this time bringing back up the Universal Analytics (UA) sunset timeline and when you should have Google Analytics 4 (GA4) in place by. Spoiler alert, it's asap! They chat about how it can take two to three months to migrate to GA4, and what to consider in the process. They also run through the 2023 GA4 updates, no matter how underwhelming...

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