Email marketing is one of the most powerful tools for turning subscribers into paying clients—but how do you do it without feeling overwhelmed?

In this week's episode, I sit down with Simon Town, an email marketing expert who breaks down exactly how to create a high-converting email funnel, even if you’re not a pro copywriter.

We discuss why email consistently delivers the highest return on investment in marketing and how to move your audience from social media to your email list. Simon explains the importance of sequences and evergreen funnels and how to balance giving away free value without undercutting your business. He also shares simple strategies to write emails that people actually want to open.

If you’re a solopreneur wondering how to make email work for you, you’ll leave this episode knowing exactly what to do to get started, to grow your list even further, or to finally start monetizing it.

Enjoy!

Takeaways:

• Top-of-the-funnel strategies should focus on moving leads to your email list.
• Understanding your audience's pain points is crucial.
• Effective email sequences can enhance engagement and sales.
• Evergreen funnels allow for automated income generation.
• Nurturing your audience consistently is key to long-term success.
• Social proof can enhance credibility and encourage conversions.

Here's where you can connect with Simon:

• Steal Simon's 300k Email Funnel
• LinkedIn

Other references:

Episode #29: A Comprehensive Guide to Email Marketing – Dominik Metličić

• Listen on Spotify
• Listen on Apple Podcasts

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Thank you and see you next week!

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