What does true success look like—and are you standing in your own way? Ken Rusk, bestselling author of Blue-Collar Cash, shares how vision, leadership, and culture shape personal and professional fulfillment. From ditch-digger to nine-figure entrepreneur, Ken reveals why most people don’t plan their success and how leaders often hold their own businesses back. 

Expect insights on building a thriving workplace, hiring intrapreneurs, and making leadership about empowerment, not control. Don’t just follow the crowd—listen in and start designing your own future.

A Blue-Collar Path to Success

• Ken Rusk shares his unconventional journey from ditch-digger to entrepreneur
• How growing up in small-town America shaped his leadership values
• The importance of having a personal vision before choosing a career path

The Power of Vision in Leadership

• Why most people don’t know what they want—even in their 30s, 40s, and beyond
• How to develop a clear picture of success and work toward it
• The science behind visualization and why it matters in leadership and entrepreneurship

Letting Go: The Key to Scaling a Business

• The common mistake entrepreneurs make is getting in their way.
• Becoming “irrelevant” to your company can be the best thing for its growth
• The power of hiring intrapreneurs—people who think and act like owners within your business

Culture & Retention: The New Leadership Frontier

• How employee expectations of leaders have changed
• Why do modern employees ask, “What’s in it for me?” how should leaders respond?
• The importance of crafting a workplace culture that retains top talent

The Future of Leadership & Business

• Why leadership in the next five years will be about helping employees design their own success
• How AI and technology are tools, not threats, to businesses
• Ken’s advice for leaders: Stop being afraid of change and start leveraging it

Key Quotes:

“You either happen to life, or life happens to you. It’s up to you to decide.” - Ken Rusk

“The best thing you can do for your company is to become irrelevant to it.” - Ken Rusk

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The 10 Proven Ways to Lead and Thrive in Today's World 

Executive Guide Featuring 10 Key Themes and 42 Strategic Insights from Worldwide Leaders  https://crm.leadingchangepartners.com/10-ways-to-lead 

Connect with Ken:

Website: kenrusk.com/ 

LinkedIn: https://www.linkedin.com/in/ken-rusk-2656a7175/ 

Connect with Denis:

Email: [email protected]

Website: www.LeadingChangePartners.com 

Facebook: https://www.facebook.com/denisgianoutsos 

LinkedIn: https://www.linkedin.com/in/denisgianoutsos/ 

Instagram: https://www.instagram.com/leadershipischanging/ 

YouTube Channel: https://www.youtube.com/@DenisGianoutsos