In this episode of the TomorrowZone Catalyst Podcast, Deborah Reuben chats with producer and certified AI Design Sprint facilitator Alissa Bartlett about moving AI conversations beyond the hype, toward practical outcomes. Together, they break down a simple, structured discovery process that helps teams identify business pain points, explore AI capabilities, and quickly connect the dots to high-value use cases. The message is clear: "Business first, tech second." Through a gamified, visual approach, they show how non-technical teams can transform curiosity into momentum and actively participate in innovation. Along the way, Deborah and Alissa reveal why mindset matters, how to work with AI as a collaborative thought partner, and the leadership habit that separates talkers from doers: making space for exploration. You'll walk away with a clear starting point to drive AI adoption confidently, collaboratively, and with measurable impact. Deborah Reuben, CLFP, is the CEO and Founder of TomorrowZone®, a consulting firm helping leaders shape what's next through bold strategy, human-centered innovation, and practical uses of emerging tech. With two decades in equipment finance and software, she's known for translating fast-moving technology into meaningful business value. Deborah authored the CLFP Handbook (6th–10th editions) and serves on the CLFP Foundation Board, with prior leadership roles at ELFA and across industry advisory councils. Her work has earned top honors for service and innovation, and TomorrowZone partners with major brands to build future-ready capabilities and outcomes. Deborah's mission is simple: challenge short-term thinking, spark curiosity, and turn ideas into traction that drives growth. She helps organizations make confident, people-first moves with AI – starting from business goals and ending with measurable results. Connect with Us: Deborah Reuben | LinkedIn Alissa Bartlett | LinkedIn TomorrowZone