Two AM: a product push and the next morning a core landing page shows a 60% drop in Search Console impressions. Panic is common; repeatable calm is rare. In this 10-minute episode Ron and Mitzi open with that microstory, then deliver a tightened 72-hour triage focused on three priority actions listeners can perform in minute 0–10 and who to loop in next. The episode gives: a fast validation checklist to confirm signal across Search Console, analytics and server logs; scoped containment moves (feature-flag flips, pause pipelines, temporary indexable fallbacks); and safe remediation patterns (single-URL metadata restore, reversible redirects, canonical fixes). Each step includes one immediate command or checkbox, plus what to monitor over days 1–7. Show notes contain a downloadable incident-checklist CSV and a link to claim a free 15-minute triage slot for listeners who want help running the first hour. Practical, prescriptive, and designed to keep teams from making things worse while buying time for a full post-mortem.