Too many sites get heavy, scattered, and underperforming — and that kills rankings, confuses visitors, and wastes marketing budget. In this 10-minute panel Ron and Mitzi walk through a repeatable content-pruning playbook that mixes SEO strategy with design decisions to recover lost authority and improve conversions. You'll get five concrete moves: audit for low-value pages, consolidate overlapping content, design conversion-ready merger templates, redirect and preserve link equity, and set a maintenance guardrail to prevent future bloat. Each move is framed for busy business owners who need results fast, without long contracts or bloated builds. Practical, measurable, and low-dev, this episode shows how less can produce more: clearer navigation, stronger topical authority, faster KPIs, and better-qualified leads. Ends with how Thinkit Media helps implement the plan affordably.