Conversational interfaces capture the exact language of user blockers, but those signals rarely become indexed answers or prioritized product fixes. In this 10‑minute episode Ron and Mitzi deliver a concise, testable workflow: export and pseudonymize transcripts (sample scrub scripts provided), cluster intents by buyer stage, craft 40–80 word canonical answers with FAQ schema, close the product/UX feedback loop, and run a two‑week A/B holdout to validate impact on repeat‑ticket rate and snippet impressions. Each step includes a single sprint task listeners can run within a week. Production note: include a 30–60 second guest microcase from a support lead or SEO owner to show real outcomes and emotional context. CTA: download the one‑page checklist in the show notes and subscribe for followups; optional agency audit offer is mentioned as a show‑side service rather than the episode focus.