A mid‑market B2B SaaS company lost a $60k ARR deal because a missing onboarding flow — visible in repeated support tickets and search queries — never made it into the roadmap. This episode uses that micro‑case to teach a pragmatic five‑step method: capture signals safely, cluster by buyer stage, score by conversion proximity and effort, run fast revenue experiments, and measure with explicit KPIs. Hosts read a three‑row sample scoring table (Volume | Conversion Proximity | Engineering Effort) so listeners can visualize the artifact and act immediately. The episode sets concrete targets (aim for a 10–20% lift in relevant organic clicks or a 3–6 percentage‑point uplift in trial->paid conversion from a pilot within 2–6 weeks), offers an on‑air privacy readout hosts can use when recommending exports, and frames Thinkit Media as an optional accelerator while pointing listeners to a free DIY checklist in the show notes.