Many teams treat feature flags as purely product tools—used right, they become a low‑risk way to run SEO-safe experiments. In this 10-minute panel Ron and Mitzi open with a relatable vignette: a metadata rollout that briefly wiped impressions because there was no safe fallback. The episode delivers five practical rules: design safe defaults, use server-side toggles with canonical fallbacks, stage indexability for test cohorts, automate measurement & rollback gates, and codify a short governance checklist so non-engineering stakeholders can sign off. Each segment includes one immediate sprint task you can run today and a 2–6 week KPI window to validate outcomes. The conversation stays operational and non-technical so founders, PMs, and marketers can adopt feature-flagged SEO experiments without heavy dev cycles. Episode closes with concrete ways Thinkit Media can help run a pilot and a clear subscribe CTA. Let's talk about this