Many teams build calculators, configurators, and quizzes as viral embeds or partner snippets and then watch their referral traffic evaporate: the interactive lives on other sites while the SEO value leaks away. In this 10‑minute panel Ron and Mitzi open with a micro‑case: a pricing calculator embedded across three partner blogs that delivered referrals but zero organic credit because the canonical and metadata lived off‑domain. The episode then delivers five practical, low‑engineer tactics: choose a canonical home and embed-friendly permalink, publish an indexable summary + JSON‑LD, expose lightweight iframe fallbacks or server-rendered previews, add shareable data endpoints and embeddable snippets that link back, and instrument privacy‑first measurement for distributed embeds. Each point ends with one immediate task listeners can run this week. Episode closes with concrete ways Thinkit Media can audit an embed pipeline, a subscribe CTA, and the signature cue: Let's talk about this.