Release notes often sit unread and costly. This episode shows how to convert changelogs into discoverable, answer-first pages that cut support load and surface product value to buyers. After a 30–45 second anonymized micro‑case—an early‑stage SaaS team that saw an 18% drop in repeat tickets and a 24% lift in assisted signups within six weeks—we run five concrete tactics: audience mapping, TL;DR-first summaries, canonical/versioning patterns, explicit JSON‑LD & FAQ markup, and disciplined cross‑linking and syndication guardrails. Each segment includes one immediate action you can ship this sprint and a 2–6 week KPI window to validate impressions, indexed pages, and assisted conversions. The episode also features a 30–45s PM quote clip about the friction a single buried changelog created, and closes with a one‑page Changelog SEO checklist in the show notes. Sponsor note (isolated in show notes): Thinkit Media offers audit services; core episode remains vendor‑neutral.