Schibsted Talks

72. How Aftonbladet grew during the pandemic


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Sweden’s biggest news destination is in a good place right now. Both business-wise and from a journalistic point of view. This week’s guest is Lena K Samuelsson, Aftonbladet’s editor-in-chief. She talks about why it’s important to be nr 1, how Aftonbladet invests in their journalism, and who she considers to be their biggest rival.
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