CX Leadership Talks

#72 Imposter syndrome in CX: The five hidden patterns to beat


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Imposter syndrome does not destroy your competence. 

It erodes your authority. 

In this episode of CX Leadership Talks, Nienke Bloem dives into the psychology behind imposter syndrome and connects it directly to the three authority dimensions every CX leader needs: Personal, Positional and Relational Authority. 

Drawing on research and the widely known model of Dr. Valerie Young, Nienke explores the five competence types – The Perfectionist, The Expert, The Natural Genius, The Soloist and The Superperson – and shows how each of them quietly weakens your leadership influence. 

This episode is about understanding your internal competence rules and deliberately strengthening your authority so you can lead with confidence and impact. 

In this episode, you’ll learn: 

  1. Why imposter syndrome is an authority gap, not a competence gap. 
  2. You will understand how the five competence types undermine your Personal, Positional and Relational Authority – even when your results are strong.
  3. How your specific competence type shows up in your CX leadership behavior.
  4. You will recognize how perfectionism delays visibility, how the expert underclaims impact, how the soloist weakens relationships, and how these patterns limit your influence.
  5. Three concrete authority actions you can take immediately.
  6. You will learn how to stop waiting to feel ready, claim one result publicly and upgrade one strategic relationship – and which action fits best depending on your imposter pattern. 

    Timestamped overview: 

    00:00 Imposter syndrome and the authority gap 

    02:00 Research origins and systemic roots 
    06:00 Dr. Valerie Young’s five competence types 
    11:00 CX leadership as a breeding ground for imposter thinking 
    14:30 Personal Authority and Trusted Influence 
    24:30 Positional Authority and Formal Influence 
    33:50 Relational Authority and Credible Power 
    35:45 Three authority actions to move the needle 
    42:00 Choosing your authority move 

    Do you want to receive the CX Authority worksheet? Reach out to [email protected] and just ask for it 😊. 

    Do you want to learn how to be a better CX Storyteller and scaler of your message? We have a new one day CX training: CX Storytelling, the first time will be in Dutch. You can read all about it here.  

    About Nienke:     

    Nienke Bloem is often called the Customer Experience speaker in the blue dress.      

    She's a global CX thought leader, educator and a global keynote speaker who inspires audiences with best practices and proven methodologies. She leads a speaking practice, a CX game company and a training business; she breathes Customer Experiences and is author of two CX books.     

    Her two-day Customer Experience Masterclass is known as the best program to prepare for your CCXP and she is the go-to person for CX leaders who want to advance their leadership and bring direct results from their Customer Experience transformation programs. Since 2020, she hosts a CX Leadership Masterminds program and helps leaders spice up their leadership and deliver an engaging CX Story including a solid CX Strategy. Besides, she is a modern-day pilgrim and found the parallel with leading customer centric transformations.      

    With her over 20 years of corporate experience, she speaks the business language. Her keynotes and education programs in Customer Experience are inspiring and hands-on. She is one of the few Recognized Training Partners of the CXPA and it is her mission to Make Customer Experience Work and help you deliver business results. Subscribe to her weekly CX Greetz to stay tuned. 

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    CX Leadership TalksBy Nienke Bloem CCXP