The Inc. team takes the pulse of the emerging industry of the “emotion economy,” which uses biometrics to track individuals’ responses to the world—and, of course, to ads. Next: Innovation in the summer-festival staple of band merchandise. And the founder of Cosmic Cart, Alex Adelman, talks about selling his company to PopSugar.

#72: These Entrepreneurs Are Tracking Your Emotions

It takes audacity to start a company, grit to grow it, and community to survive the ordeal. From the Ground Up features frank and unfiltered conversations—with some of the most successful founders in the world—about navigating the role of the founder, the tips and tricks entrepreneurs need to know to be successful, and the secrets that nobody really tells you before you start a business.

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#72: These Entrepreneurs Are Tracking Your Emotions

#72: These Entrepreneurs Are Tracking Your Emotions

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