In this episode, I sit down with Emily Court, a friend and a super-talented web designer who made a bold career pivot from copywriting to design.

We discuss how she transitioned into a new niche, overcame self-doubt, and built a thriving business.

Emily talks about:

✅ How she transitioned from journalism and copywriting into web design

✅ The mindset shifts that helped her embrace the pivot

✅ The importance of pricing work based on value, not just time

✅ Why relationships and reputation are key to landing great clients

✅ How to confidently communicate pricing and avoid common freelancer pitfalls

If you’ve ever thought about switching directions in your freelance career but felt held back by fear, uncertainty, or even the pressure to "niche down," this episode is for you.

Emily shares how she navigated this transition, the mindset shifts that helped her, and how she confidently priced her services to make the switch sustainable.

Enjoy!

Takeaways:

• You don’t have to feel “ready” to pivot. Growth happens in action.
• Clients value trust and reliability over the number of years you've been in a field.
• Pricing should reflect value, not just time.
• Raising rates takes confidence—but clients who value your work will pay.
• Diversification can be an asset, not a weakness.
• Mindset matters. A simple question like "Why not now?" can be the push you need to move forward.

Here's where you can connect with Emily:

• LinkedIn
• Website

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• Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠

Thank you and see you next week!

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