Under the Influence Podcast

73. Female Empowerment: Disrupting a Male-Dominated Industry with Alix Peabody


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Founder & CEO of Bev, Alix Peabody, took one look at the alcohol beverage industry and realized there was minimal out there that spoke to and about women in a positive, authentic way. She founded Bev in 2017 to change not only the drinks in our hands but also to inspire and kinder more inclusive fun in drinking culture. With a variety of refreshingly crisp, dry, and a lil’ fizzy zero sugar canned wines, Bev is on a mission to transform the industry as we know it — creating a voice for women (and good dudes!) in a fun, inclusive, and approachable way.


In this episode of Under the Influence:

  • Pool parties & fertility struggles: Alix’s origin story
  • Inspo behind Bev & focusing on brand vs. product
  • How Alix invested her 401(k) into rosé
  • Challenges of breaking into the male-dominated wine industry
  • Best way to approach growing a brand & community
  • How Alix avoids burnout & why she keeps Mondays free


This show is supported by:

  • Get Supr | Go to getsupr.com and use the code UNDERTHEINFLUENCE15 for 15% off!


Connect with Alix:

  • Instagram: @alixpeabody 
  • Bev IG: @drinkbev  
  • Website: drinkbev.com 


Connect with Whitney:

  • Instagram: @whitneyeckis
  • Podcast IG: @undertheinfluence.pod  
  • Eckis Marketing: @eckismarketing
  • Get Supr: @getsupr
  • More information about the show + businesses: whitneyeckis.com



This show is produced by Soulfire Productions

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Under the Influence PodcastBy Whitney Eckis

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