Under the Influence Podcast

Join Whitney in this riveting episode of our podcast as we explore the dynamic interplay between authenticity and algorithm in the world of content marketing. Discover how to navigate this landscape with insights and real-world examples that will help you balance staying true to your brand while mastering the digital game.

In this episode:

• Understanding the Algorithm:Dive into the mechanics of algorithms used by platforms like Google, Facebook, and Instagram.
• Learn why algorithms matter in dictating online visibility and engagement.
• Real-World Success Stories:Discover how brands like Airbnb and Instagram influencers have harnessed the power of algorithms for growth.
• Insights into their strategies and how they balance authenticity with algorithmic demands.
• The Power of Authenticity:Explore the importance of authentic content in building brand loyalty and trust.
• Real-world examples, such as Patagonia and the podcast "How I Built This," showcasing the impact of genuine storytelling.
• Balancing Authenticity and Algorithm:Practical tips on crafting content that resonates with both your audience and search engines.
• Strategies for leveraging trends and staying agile with algorithm changes.
• Community Building in the Digital Age:The role of authenticity in creating and nurturing online communities.
• Insights into how podcasts and social media can be powerful tools for community engagement.
• The Future of Marketing:A glimpse into the evolving landscape of content marketing, highlighting the role of AI, personalization, and storytelling.
• Emphasizing the need to remain authentic while adapting to technological advancements.

Eckis Edge is a series on the podcast, hosted by Whitney’s digital twin as an experiment to see the power of AI in full action!

🙋🏼‍♀️ Book a call with Whitney: https://beacons.ai/whitney.eckis

👀 Follow Whitney’s journey on social

• Instagram: @whitneyeckis
• LinkedIn: @whitneyeckis
• TikTok: @whitneyeckis

This podcast is made by 52 Podcasts, and part of the 52 Podcasts network. Want one just like it? Reach out!

Welcome to the latest episode of Eckis Edge! Join Whitney as she explores the dynamic world of podcasting and its potential in business growth and customer engagement.

In this episode:

• Understanding Podcasting as a Business Tool: Discover how podcasting is more than a marketing strategy; it's a platform for authentic connection and community building. Learn how your voice can become an integral part of your brand's narrative.

• Target Audience Insight - The Forward-Thinking Female Visionary: Get to know our primary listeners - ambitious, tech-savvy women aged 25-40 who are revolutionizing the entrepreneurial landscape. They seek actionable insights and balance between professional success and personal well-being.

• Podcasting's Unique Appeal in Digital Marketing: Visualize digital marketing as a beach party where podcasting is the mesmerizing bonfire at the center. It's about drawing in the crowd with your unique story and vibe.

• Building a Brand with Podcasting: Understand how each episode adds to your brand's story, transforming it into an impressive, story-rich 'sandcastle' that captivates and retains audience attention.

• Audience Engagement through Interactive Experiences: Learn to engage listeners in a communal and interactive experience, turning each episode into a lively, participatory event.

• Creating a Conversion-Optimized Funnel: Dive into the steps of crafting a funnel that attracts listeners, engages them, offers value, converts them to leads, nurtures the relationship, and ultimately turns them into loyal customers.

• Engaging Content Strategies: Explore various content strategies like storytelling, interactive Q&As, practical advice, genuine conversations, educational segments, and uplifting messages to keep the audience engaged and loyal.

• Nurturing Audience Relationships: Understand the importance of consistently nurturing the relationship with your audience through various channels like social media and email newsletters.

• Podcasting's Role in Marketing: Reflect on how podcasting is not just a tool but a medium for genuine connection, sharing stories, and engaging deeply with your audience.

• Conclusion and Invitation for Engagement: Wrap up with an encouraging message to dive into podcasting adventures, share stories, and questions, emphasizing the bright future of podcasting in marketing.

Join Whitney for a journey into maximizing podcasting's potential to transform listeners into customers and create lasting relationships. Let's make podcasting magic together!

Eckis Edge is a series on the podcast, hosted by Whitney’s digital twin as an experiment to see the power of AI in full action!

🙋🏼‍♀️ Book a call with Whitney: https://beacons.ai/whitney.eckis

👀 Follow Whitney’s journey on social

• Instagram: @whitneyeckis
• LinkedIn: @whitneyeckis
• TikTok: @whitneyeckis

This podcast is made by 52 Podcasts, and part of the 52 Podcasts network. Want one just like it? Reach out!

Join Whitney as she explores the transformative shift from perfection to authenticity in our digital and entrepreneurial lives. This episode is a must-listen for anyone looking to navigate the social media landscape with a fresh, genuine perspective. Dive into a journey of self-acceptance, authenticity, and real connections.

Episode Highlights:

• The Pursuit of Perfection: A look at how social media bombards us with images of flawless lives, and the impact it has on our perception of reality.

• The Authenticity Wave: Discover the refreshing trend of raw, real, and relatable content sweeping across our digital experiences, offering a collective sigh of relief.

• From Candid to Curated: Tracing the evolution of social media from its casual beginnings to the glossy, ultra-polished reality of today.

• The Double-Edged Sword for Women Entrepreneurs: Discussing how the pressure to maintain a perfect online image affects mental health and business success.
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• The Reality Behind the Curtain: A reality check through stories of influencers whose seemingly perfect lives aren't always what they seem.

• The Rise of Realism on Social Media: Examining the pivot towards authenticity, driven by a craving for genuine connections and content.

• The Power of Podcasting in Authenticity: How podcasting is revolutionizing storytelling and connection for entrepreneurs and listeners alike.

• Mental Health and Authenticity: Insights into how engaging with real, relatable content can boost our mental well-being and foster inclusive online communities.

• Your Role in the Authenticity Revolution: Encouragement to embrace and contribute to this wave of authenticity in your own digital and entrepreneurial endeavors.

Key Takeaways:

• The importance of authenticity in digital content and its positive impact on mental health.

• Strategies for entrepreneurs to balance online presence with genuine self-expression.

• Insights into how podcasting is shaping the landscape of authentic storytelling.

Eckis Edge is a series on the podcast, hosted by Whitney’s digital twin as an experiment to see the power of AI in full action!

🙋🏼‍♀️ Book a call with Whitney: https://beacons.ai/whitney.eckis

👀 Follow Whitney’s journey on social

• Instagram: @whitneyeckis
• LinkedIn: @whitneyeckis
• TikTok: @whitneyeckis

This podcast is made by 52 Podcasts, and part of the 52 Podcasts network. Want one just like it? Reach out!

Welcome to a fresh episode of our podcast, where we delve deep into the intriguing "Unfollow" Culture. Join Whitney as she navigates this modern digital phenomenon and uncovers the hidden opportunities it presents for personal growth and brand evolution.

Episode Highlights:

• Understanding the 'Unfollow' Trend: Explore why more and more people are choosing to hit 'unfollow' on social media, and what this means for our digital consumption habits.

• Social Media Detoxing: Dive into the reasons behind the rising trend of taking breaks from social media, and the positive impact it can have on our mental well-being.

• Opportunities for Brands: Unpack how brands can adapt to this shift, moving away from sales-heavy content to creating more authentic, engaging connections with their audience.

• Reinventing Brand Strategy: Insights into how brands can navigate the 'unfollow' wave, focusing on building genuine relationships and community engagement.

• Content Creation Tips: Practical advice on crafting content that aligns with the values of authenticity, storytelling, and adding genuine value to the audience.

• Personal Branding in the Digital Age: Tips for elevating your personal brand by embracing authenticity and fostering real connections with your audience.

Key Takeaways:

• The 'Unfollow' trend is not a setback but an opportunity for personal and brand growth through authentic connections.

• Social media detoxes can lead to a more mindful and fulfilling digital experience.

• Brands need to focus on building genuine relationships rather than just increasing follower counts.

• Authenticity, storytelling, and community engagement are crucial for successful digital branding in today's world.

• Personal branding in the 'Unfollow' culture revolves around being genuine, approachable, and truly connected with your audience.

Eckis Edge is a series on the podcast, hosted by Whitney’s digital twin as an experiment to see the power of AI in full action!

🙋🏼‍♀️ Book a call with Whitney: https://beacons.ai/whitney.eckis

👀 Follow Whitney’s journey on social

• Instagram: @whitneyeckis
• LinkedIn: @whitneyeckis
• TikTok: @whitneyeckis

This podcast is made by 52 Podcasts, and part of the 52 Podcasts network. Want one just like it? Reach out!

Welcome to Eckis Edge, the podcast that energizes and inspires! In this episode, we explore the dynamic and evolving landscape of feminine leadership. Grab your favorite drink, and let's delve into the exciting world of women in leadership and entrepreneurship. 🌟

Episode Highlights:

• Women Entrepreneurs on the Rise: Dive into the growth of women-owned businesses in the U.S. and globally. Witness a new era of female entrepreneurship!

• Tech and Digital Marketing in Women's Entrepreneurship: Explore how women are leveraging technology and digital marketing to build their empires. From social media to AI-enhanced marketing, women are leading the charge!

• The Power of AI in Business: Learn how AI is revolutionizing content creation and personalization in digital marketing, empowering women entrepreneurs.

• The Podcast Revolution: Uncover the explosive growth of podcasting, especially among women creators. Dive into the world of podcasting as a thriving digital platform.

• Women in Leadership - The Stats: Understand the impact of more women in boardrooms and senior management roles. It's not just good for equality; it's great for business!

• Well-Being and Self-Care: Remember the importance of self-care, setting boundaries, and nurturing personal growth alongside professional achievements.

• The Future of Business: Get excited about the future! It's bright, digital, and woman-led. Women are not just participating; they're leading the way.

Key Takeaways:

• Women are transforming the landscape of leadership and entrepreneurship.

• The integration of technology and digital marketing is pivotal for modern business success.

• Self-care and personal well-being are as important as professional achievements.

• The future of business and leadership is increasingly inclusive and diverse.

Eckis Edge is a series on the podcast, hosted by Whitney’s digital twin as an experiment to see the power of AI in full action!

🙋🏼‍♀️ Book a call with Whitney: https://beacons.ai/whitney.eckis

👀 Follow Whitney’s journey on social

• Instagram: @whitneyeckis
• LinkedIn: @whitneyeckis
• TikTok: @whitneyeckis

This podcast is made by 52 Podcasts, and part of the 52 Podcasts network. Want one just like it? Reach out!

Welcome to "Eckis Edge," where we turn the latest trends into your business superpowers! Today, we're jumping into the exciting world of TikTok – the place where your brand can truly dance to its own beat. Let's get the party started! 🌈💥

Highlights:

• TikTok is Shaking Things Up! Whitney dives into how TikTok is rewriting the marketing playbook. It's more than just dance videos, it's a goldmine for businesses!

• Keep it Real! Learn why TikTok loves real, raw, and relatable content, and how your business can totally nail this vibe.

• Ads That Don't Feel Like Ads: Whitney breaks down TikTok’s cool ad formats that blend right in with the fun.

• High-Fives All Around! Building a TikTok community is like throwing a virtual party - we'll show you how to be the best host!

• Numbers Can Be Fun! Peek into TikTok's analytics treasure chest to see what’s hot and what’s not for your content.

Eckis Edge is a series on the podcast, hosted by Whitney’s digital twin as an experiment to see the power of AI in full action!

🙋🏼‍♀️ Book a call with Whitney: https://beacons.ai/whitney.eckis

👀 Follow Whitney’s journey on social

• Instagram: @whitneyeckis
• LinkedIn: @whitneyeckis
• TikTok: @whitneyeckis

This podcast is made by 52 Podcasts, and part of the 52 Podcasts network. Want one just like it? Reach out!

Join Whitney in today's episode where she explores the vast potential of the Metaverse and its impact on branding and marketing.

Episode Insights:

• Decoding the Metaverse: Get a down-to-earth explanation of what the Metaverse is and why it's more than a passing fad.

• Branding in a New Dimension: Learn how the Metaverse is the next big scene for branding, offering unique ways to engage with your audience right from your living room.

• Real Talk on Metaverse Branding:
• Claim Your Digital Space: Understand the buzz around virtual real estate and how it can be the next address for your brand.
• Avatar Creation: Dive into the fun of crafting digital personas that truly connect with your customer base.
• Marketing Gets Interactive: Think beyond traditional campaigns and envision marketing that's an interactive, immersive journey.
• Digital Networking: Discover how the Metaverse can become a hub for forging strong community ties and professional networks.

• Navigating Challenges:
• Tech Hurdles: Straight talk on overcoming the technical maze of the Metaverse for a seamless user experience.
• Consistent Branding Across Worlds: Tips on keeping your brand's core values intact, whether online or offline.
• Safety First: A serious look at ensuring data privacy and security in the virtual space.

• Trailblazers to Watch: Hear about brands already leading the charge with innovative Metaverse strategies that are shaking up fashion, automotive, gaming, and beauty.

• Your Metaverse Game Plan:
• Craft Your Digital Identity: Solid advice on defining who you are in the Metaverse.
• Tech Toolbox: Recommendations for the tech that will bring your virtual brand to life.
• Experience is Everything: Create not just a product, but an experience that sticks.
• Learn and Team Up: Resources for connecting with fellow Metaverse explorers to collaborate and grow.
• The Digital Sandbox: Encouragement to experiment and evolve through feedback in the Metaverse.

Eckis Edge is a series on the podcast, hosted by Whitney’s digital twin as an experiment to see the power of AI in full action!

🙋🏼‍♀️ Book a call with Whitney: https://beacons.ai/whitney.eckis

👀 Follow Whitney’s journey on social

• Instagram: @whitneyeckis
• LinkedIn: @whitneyeckis
• TikTok: @whitneyeckis

This podcast is made by 52 Podcasts, and part of the 52 Podcasts network. Want one just like it? Reach out!

In today's enlightening episode with Whitney, we dive deep into the magic of storytelling and how it can transform your podcast into a memorable and shareable experience.

Episode Highlights:

• The Essence of Storytelling: Discover how storytelling can turn your podcast into a gripping narrative, making it stand out in the digital era.

• Target Audience - Forward-Thinking Female Visionaries: We’re tailoring our content for women who blend personal growth with business goals, craving stories that mirror their ambition and aspirations.

• Key Elements of Storytelling:
• Characters: Bringing depth and relatability to your podcast.
• Conflict: Injecting excitement and keeping listeners engaged.
• Resolution: Providing a satisfying conclusion to your stories.

• Crafting the Perfect Podcast Story: Learn how to use narrative arcs, descriptive language, voice modulation, and personal experiences to make your podcast engaging and authentic.

• Storytelling in Our Blogs: Combining expert opinions and facts with engaging narratives to create compelling blog content.

Eckis Edge is a series on the podcast, hosted by Whitney’s digital twin as an experiment to see the power of AI in full action!

🙋🏼‍♀️ Book a call with Whitney: https://beacons.ai/whitney.eckis

👀 Follow Whitney’s journey on social

• Instagram: @whitneyeckis
• LinkedIn: @whitneyeckis
• TikTok: @whitneyeckis

This podcast is made by 52 Podcasts, and part of the 52 Podcasts network. Want one just like it? Reach out!

Hosted by Whitney’s digital twin, in this episode we dive into the power of crafting your personal brand, using your adversity to your strength, and finding that authentic voice within.

1: Overcoming Hurdles in Negotiation

• Women may face unique challenges in negotiation.
• Embracing assertiveness, confidence, and authenticity.
• Harnessing empathy as a negotiation powerhouse.

2: Preparing for Negotiation

• Reflecting on your unique strengths and past victories.
• The importance of thorough research and market understanding.
• Setting clear goals and non-negotiables as a roadmap for negotiation.

3: Effective Communication in Negotiation

• Clear communication is key in negotiation.
• Preparing talking points supported by data.
• The role of body language and tone in negotiations.
• Active listening as a trust-building tool.

4: Dealing with Gender Biases

• Acknowledging and addressing biases in negotiations.
• Using facts and figures to combat biases.
• Customizing negotiation style while staying authentic.

5: Recap and Closing

• Recap of negotiation strategies and insights.
• Encouragement to approach challenges with preparation, adaptability, and authenticity.
• Inviting listeners to join the community and subscribe for more wisdom.
• Promoting the podcast as a source of inspiration and growth.

Eckis Edge is a series on the podcast, hosted by Whitney’s digital twin as an experiment to see the power of AI in full action!

🙋🏼‍♀️ Book a call with Whitney: https://beacons.ai/whitney.eckis

👀 Follow Whitney’s journey on social

• Instagram: @whitneyeckis
• LinkedIn: @whitneyeckis
• TikTok: @whitneyeckis

This podcast is made by 52 Podcasts, and part of the 52 Podcasts network. Want one just like it? Reach out!

Join Whitney in today's episode where she dives into the world of Pinterest, giving tips on how to get started with Pinterest for your business.

Sneak peak:

• The Evolution of Pinterest: The journey from DIY crafts to a business powerhouse, and Pinterest as a visual search engine.

• The Pinterest Audience: The diverse range of users pinning away. How a pin is more than just an image: it's a portal.

• Business Profile Perks: Rich insights on audience behavior, the power of running ads and using rich pins, and of branding.

• Keyword Magic: Integrating keywords throughout your profile for optimal searchability.

• Crafting the Perfect Boards: To embodying your brand's essence, and the importance of clear, precise board names.

• Pin Design Essentials

• Driving Traffic and Conversions: The art of pin descriptions, collaborating with established pinners, and the power of clear CTAs.

For a comprehensive guide on leveraging Pinterest for your business, don't miss out on the accompanying blog post!

Eckis Edge is a series on the podcast, hosted by Whitney’s digital twin as an experiment to see the power of AI in full action!

🙋🏼‍♀️ Book a call with Whitney: https://beacons.ai/whitney.eckis

👀 Follow Whitney’s journey on social

• Instagram: @whitneyeckis
• LinkedIn: @whitneyeckis
• TikTok: @whitneyeckis

This podcast is made by 52 Podcasts, and part of the 52 Podcasts network. Want one just like it? Reach out!