Under the Influence Podcast

In today's enlightening episode with Whitney, we take a deep dive into the diverse avenues to transform your podcast passion into a viable source of income. If you've ever pondered on ways to make your voice resonate not just with content but also with value, this is the episode for you!

Episode Highlights:

• Embracing Your Worth:
• The journey and emotions of podcasting.
• Recognizing the value in your voice and content.
• Combatting the imposter syndrome and societal norms.

• Sponsorships Uncovered:
• The definition and essence of podcast sponsorships.
• Tips on approaching potential sponsors - it's all in the strategy!
• Fostering long-term relationships: going beyond the paycheck.
• Importance of aligning with brands: Trust, vibes, and values.

• Affiliate Marketing Demystified:
• Affiliate marketing in a nutshell for podcasters.
• Essential tools and platforms to get started.
• Strategies to ensure authentic product promotion.

• Premium Content – A Deep Dive:
• The allure and essence of premium podcast content.
• Ensuring your content's worth and engaging listeners on a deeper level.

• Merchandising Magic:
• Turning your podcast brand into tangible forms.
• Tips for high-quality goods, intuitive design, and sustainable choices.

• Bonus Monetization Tips:
• Crowdfunding, events, workshops, and more!

Eckis Edge is a series on the podcast, hosted by Whitney’s digital twin as an experiment to see the power of AI in full action!

🙋🏼‍♀️ Book a call with Whitney: https://beacons.ai/whitney.eckis

👀 Follow Whitney’s journey on social

• Instagram: @whitneyeckis
• LinkedIn: @whitneyeckis
• TikTok: @whitneyeckis

This podcast is made by 52 Podcasts, and part of the 52 Podcasts network. Want one just like it? Reach out!

Hosted by Whitney’s digital AI twin, in this episode we dive into the power of crafting your personal brand, using your adversity to your strength, and finding that authentic voice within.

The sneak peak:

The Power of Authenticity in Personal Branding:

• Going beyond visual aesthetics in a perfect-post digital era.
• Standing out with genuine storytelling and relatability.
• Why authenticity is the key differentiator for brands.

Evolution of Brand Narratives:

• Shift from perfect beauty standards to craving real stories.
• Dangers of fake branding: greenwashing & empty social justice bandwagoning.
• Genuine connections vs. marketing tactics.

The Magnetic Pull of Unique Brand Voice:

• Being different in a sea of similarities.
• The pitfall of mimicry and the power of genuine self-expression.

Crafting Your Personal Brand Story:

• Reflect on your beginnings: what ignited your passion?
• Embrace challenges as golden threads of your brand tapestry.
• Celebrate every milestone, big and small.
• Paint a vivid picture of your brand's future.

The Rise of Podcasting:

• A medium that amplifies the power of voice.
• Creating depth and diversity in content.
• Accessibility and intimacy of the podcast format.
• Networking opportunities through podcast collaborations.

Eckis Edge is a series on the podcast, hosted by Whitney’s digital twin as an experiment to see the power of AI in full action!

🙋🏼‍♀️ Book a call with Whitney: https://beacons.ai/whitney.eckis

👀 Follow Whitney’s journey on social

• Instagram: @whitneyeckis
• LinkedIn: @whitneyeckis
• TikTok: @whitneyeckis

This podcast is made by 52 Podcasts, and part of the 52 Podcasts network. Want one just like it? Reach out!

In this premier episode of the brand new series, Eckis Edge, Whitney introduces her digital twin! Whitney’s very own twin, who will be leading the charge on the Eckis Edge series on the podcast.

Highlights:

• Embracing the new era of AI, Whitney introduces a groundbreaking addition to the Eckis Edge series: her Digital Twin.
• Diving into the concept of digital twins, their role in our modern era, and their fascinating intersection with podcasting.
• An exclusive behind-the-scenes look at how 52 Podcasts makes AI-powered podcasting a reality.
• A reflection on the evolutionary journey of "Under The Influence" and why it’s branching out with "Eckis Edge".
• Exploring the surge of AI in entrepreneurship and its transformative impact on daily operations. **

🙋🏼‍♀️ Book a call with Whitney: https://beacons.ai/whitney.eckis

👀 Follow Whitney’s journey on social

• Instagram: https://www.instagram.com/whitneyeckis
• LinkedIn: https://www.linkedin.com/in/whitneyeckis
• TikTok: https://www.tiktok.com/@whitneyeckis



This podcast is made by 52 Podcasts, and part of the 52 Podcasts network. Want one just like it? Reach out!

Anna Crowe is the founder and CEO of Crowe PR, a recognized public relations expert, best-selling author, speaker, and marketing faculty. For over 20 years, she has represented iconic brands around the globe, pivoting from a Big 4 CPA track to founding and scaling a national public relations agency.

In addition to leading Crowe and ensuring client success, Anna is president elect (and first elected female president) of the San Diego Chapter of the Entrepreneurs Organization and is an active member of the PEERS Network and digital wellness non-profit Half The Story. She is also an adjunct marketing professor at the University of San Diego’s Knauss School of Business. Her focus on developing extraordinary leaders and helping organizations thrive has led to several notable recognitions, including CEO of the Year, Best Places to Work, Women Who Mean Business, PR Team of the Year, Inc. 5000, and more.

Today we chat:

• The acquisition of Eckis Marketing
• Anna’s background
• Proving ROI in marketing and PR
• What is the Entrepreneurial Operating System?
• Anna’s favorite entrepreneurial practices

Connect with Anna:

• Follow Anna on Instagram: @acrowepr
• Connect with Anna on LinkedIn: @annacrowe
• Buy Anna’s book Get Real: Shop on Amazon
• Check out Crowe PR: crowepr.com
• Follow Crowe PR on Instagram: @crowepr

Connect with Whitney:

• Follow Whitney on Instagram: @whitneyeckis
• Follow Whitney on TikTok: @whitneyeckis
• Follow Under the Influence on Instagram: @undertheinfluence.pod

More information about the show + businesses: whitneyeckis.com

Yep, you read that right. Eckis Marketing, my business of the last 6 years, has officially been sold. Holy shit! In today’s episode, I reflect on the ups, downs, and lessons I’ve learned while running the agency and chat about my vision for the future of Eckis Marketing, now in the hands of the esteemed Anna Crowe of Crowe PR. Stay tuned for my follow-up episode with Anna herself!

Connect with Whitney:

• Follow Whitney on Instagram: @whitneyeckis
• Follow Whitney on TikTok: @whitneyeckis
• Follow Under the Influence on Instagram: @undertheinfluence.pod

More information about the show + businesses: whitneyeckis.com

In 2022, Austin Wiberg and Hannah Minardi, college friends turned business partners, saw a gap in the ever-growing personal care space. Together they launched Standard Self Care to create high-performance personal care products with formulas you can have the highest confidence in. Today they continue to empower consumers' self-care rituals through transparency and education woven into the DNA of their products.

Use code: INFLUENCE40 for 40% off your first purchase at standardselfcare.com

This show is supported by:

• Get Supr | Go to getsupr.com and use the code UNDERTHEINFLUENCE15 for 15% off!

Connect with Hannah and Austin:

• Shop Standard Self Care: standardselfcare.com
• Follow Standard Self Care on Instagram: @standardselfcare
• Follow Standard Self Care on TikTok: @standardselfcare
• Follow Hannah on Instagram: @hannahminardi
• Follow Austin on Instagram: @thegoatofthegram

Connect with Whitney:

• Follow Whitney on Instagram: @whitneyeckis
• Follow Whitney on TikTok: @whitneyeckis
• Follow Under the Influence on Instagram: @undertheinfluence.pod
• Follow Eckis Marketing on Instagram: @eckismarketing
• Follow Get Supr on Instagram: @getsupr

More information about the show + businesses: whitneyeckis.com

2023 was… a year. A lot of shit went down and a lot of mistakes were made. But you know what comes with making mistakes? Lessons. Although this year put me through the wringer, it also taught me some invaluable learnings that I wouldn’t trade for the world.

Today I discuss:

• Being quick but not hurrying
• Being cautious of pretty words
• All you get in the end is you
• Learning yourself so you know what is bullshit and what isn’t
• Taking care of YOU
• Accepting your fuck ups

This show is supported by:

• Get Supr | Go to getsupr.com and use the code UNDERTHEINFLUENCE15 for 15% off!

Connect with Whitney:

• Follow Whitney on Instagram: @whitneyeckis
• Follow Whitney on TikTok: @whitneyeckis
• Follow Under the Influence on Instagram: @undertheinfluence.pod
• Follow Eckis Marketing on Instagram: @eckismarketing
• Follow Get Supr on Instagram: @getsupr

More information about the show + businesses: whitneyeckis.com

The holiday season is here, and if you need any last-minute gift ideas for your friends and family, I've got you covered. Today, I'm sharing my ultimate holiday wish list, which includes all my favorites and must-haves that I've been obsessing over in 2023.

Links:

• Oura Ring
• Birkenstocks
• Ice Roller
• Shop Collected
• Notion
• FoundersCard
• Walking Treadmill
• OctoBuddy
• Just Thrive Probiotic
• Miss Lymph
• ClassPass
• TSA Pre Check
• Erin Fader Jewelry

This show is supported by:

• Get Supr | Go to getsupr.com and use the code UNDERTHEINFLUENCE15 for 15% off!

Connect with Whitney:

• Follow Whitney on Instagram: @whitneyeckis
• Follow Whitney on TikTok: @whitneyeckis
• Follow Under the Influence on Instagram: @undertheinfluence.pod
• Follow Eckis Marketing on Instagram: @eckismarketing
• Follow Get Supr on Instagram: @getsupr

More information about the show + businesses: whitneyeckis.com

As a Cornell University graduate working for a hyper-growth tech startup, everything seemed great on paper for Meghan Swidler. But she often found herself feeling disconnected, lethargic, lonely, anxious, and low energy. After meeting with a naturopath who changed her life, she set out to change her own habits and transform her body and mind through food, movement, mental/emotional well-being, and spiritual growth. She took a leap of faith and turned her passion into a profession by becoming a Holistic Nutrition Health Coach and Wellness Consultant with a focus on gut health, hormone health, cleansing and detoxification, and cellular regeneration. She now helps individuals and companies in their own transformational journeys towards better holistic health and wellness, which is the foundation of an abundant life.

Today we talk about:

• How Megan left her venture capitalist job to follow her dream
• Using fear as a compass instead of running away from it
• The connection between your mental and physical health
• The physical effects of stress on the body
• Holistic tools to lower your cortisol levels and decrease stress
• Meghan’s book, "From Within": the ultimate handbook for living a healthier, happier life
• Following your intuition and trusting your gut
• What does influence mean to Meghan?

This show is supported by:

• Get Supr | Go to getsupr.com and use the code UNDERTHEINFLUENCE15 for 15% off!

Connect with Meghan:

• Follow Meghan on Instagram: @thatplantbasedgal
• Connect with Meghan on LinkedIn: @meghanswidler
• Purchase Meghan’s book: From Within
• Book a free 1:1 with Meghan: Coaching Consultation
• Try Open for FREE for 30 days with code: MEGHAN30

Connect with Whitney:

• Follow Whitney on Instagram: @whitneyeckis
• Follow Whitney on TikTok: @whitneyeckis
• Follow Under the Influence on Instagram: @undertheinfluence.pod
• Follow Eckis Marketing on Instagram: @eckismarketing
• Follow Get Supr on Instagram: @getsupr

More information about the show + businesses: whitneyeckis.com

Katie founded Love Sweat Fitness to help women feel good faster and never be alone in their health and fitness journey. After losing 45 lbs and transforming her life, she was inspired to create a supportive online community and develop game-changing products that have made a splash in the health and wellness industry. Her husband and business partner, Ryan Dunlop, co-founded LSF with Katie after years in the CPG space, leading marketing and sales at brands such as PepsiCo and Evian water. Together, they have built a 7-figure business dedicated to supporting women across the world.

Use code BFVIP for 25% off all Love Sweat Fitness products sitewide! Click here to shop now!

Today we talk about:

• How Katie’s fitness journey began and the start of Love Sweat Fitness
• How Katie and Ryan met online and started their side hustle
• Tips for Working with Your Romantic Partner
• The story behind developing the best-selling adaptogen blend
• How to scale from side hustle to 7-figure business
• Scaling with your community instead of leaving them behind
• Jumping on trends vs. keeping to your core platforms
• What’s next in 2024 for Love Sweat Fitness?
• What does influence mean to Katie and Ryan?

This show is supported by:

• Get Supr | Go to getsupr.com and use the code UNDERTHEINFLUENCE15 for 15% off!

Connect with Katie and Ryan:

• Follow Love Sweat Fitness on Instagram: @lovesweatfitness
• Follow Katie on Instagram: @katiedunlop
• Follow Ryan on Instagram: @ryandunlop
• Join the 21 Day Holiday Survival Challenge
• Watch Love Sweat Fitness on YouTube: @LoveSweatFitness
• Shop Love Sweat Fitness: lovesweatfitness.com

Connect with Whitney:

• Follow Whitney on Instagram: @whitneyeckis
• Follow Whitney on TikTok: @whitneyeckis
• Follow Under the Influence on Instagram: @undertheinfluence.pod
• Follow Eckis Marketing on Instagram: @eckismarketing
• Follow Get Supr on Instagram: @getsupr

More information about the show + businesses: whitneyeckis.com