Under the Influence Podcast

In less than 4 years, Danielle Canty went from a small-town chiropractor to building one of the largest self-development brands in the world. As co-founder of Bossbabe, she has inspired over 4 million women to live more impactful lives and create incredibly successful businesses. She’s an expert in all things marketing, social media, and growth strategy and is sharing her best tips and tricks on how to create your own 7-figure success story.

Today we talk about:

• Feeling lonely as a female entrepreneur
• Male dominance in entrepreneurship
• How Bossbabe got started
• Leaving Bossbabe and what’s next for Danielle
• Why you don’t need to have a persona brand to be successful
• Authenticity, saturation, and high-quality content on social media
• The importance of community when selling on social media
• What does influence mean to Danielle?

This show is supported by:

• Get Supr | Go to getsupr.com and use the code UNDERTHEINFLUENCE15 for 15% off!

Connect with Danielle:

• Follow Danielle on Instagram: @daniellecanty
• Sign up for Danielle’s newsletter: The Two Percent
• Sign up for Danielle’s FREE live training: How To Turn What You Love Into A Highly Profitable Recurring Revenue Business In The Next 30 Days

Connect with Whitney:

• Follow Whitney on Instagram: @whitneyeckis
• Follow Whitney on TikTok: @whitneyeckis
• Follow Under the Influence on Instagram: @undertheinfluence.pod
• Follow Eckis Marketing on Instagram: @eckismarketing
• Follow Get Supr on Instagram: @getsupr

More information about the show + businesses: whitneyeckis.com

Ayesha Sehra is the Founder & CEO Grow The Social LLC, a PR Agency based in Los Angeles, CA that specializes in Talent Management / Representation, Influencer Marketing, Strategic Brand Partnerships & Event Production. 

She is also a Content Creator & Podcast Host of top Mindset & Business podcast, Coffee & A Good Vibe. Each week on the podcast, Ayesha sits down with Notable Founders & Entrepreneurs, Industry Experts & Influential Tastemakers to learn more about their respective journey and path to success. 

She has leveraged her Podcast platform and turned it into a Live Events Podcast where she hosts Live Podcast Industry Events that brings together and connects Founders, Notable Tastemakers & Leading Experts in various industries. 

Last month I threw myself the most epic “Death to a Decade” birthday event for my upcoming 30th birthday. That’s right, I said event, not party. From conception, planning, logo design, photoshoots, speeches, and more, in today’s episode, I’m spilling the tea on how I did it all and the amazing people who helped me along the way. If you want to plan your own epic birthday event, this episode is for you!

We also talk about:

• The “why” behind my “Death to a Decade” party
• The design and branding process
• The photoshoot
• The party
• The merch
• The friends and family
• Advice for throwing your own birthday event

This show is supported by:

Get Supr | Go to getsupr.com and use the code UNDERTHEINFLUENCE15 for 15% off!

Connect with Whitney:

• Follow Whitney on Instagram: @whitneyeckis
• Follow Whitney on TikTok: @whitneyeckis
• Follow Under the Influence on Instagram: @undertheinfluence.pod
• Follow Eckis Marketing on Instagram: @eckismarketing
• Follow Get Supr on Instagram: @getsupr

More information about the show + businesses: whitneyeckis.com

Jake Karls, co-founder of the vegan chocolate brand, Mid-Day Squares, along with his sister and brother-in-law, calls himself the "rainmaker" and resident Social-Personality. In 2018, the trio embarked on a mission to craft the world's inaugural Functional Chocolate Bars, aptly described as "everything a chocolate bar isn't, everything a protein bar aspires to be.” The social skills he acquired from running his clothing brand became a strength for Mid-Day Squares, their commitment to radical authenticity and showing the good, the bad, and the ugly. He makes noise, builds relationships, and spreads the love.

We also talk about:

• Building trust as a brand
• Creating loyal fans instead of customers
• The power of storytelling in marketing
• Showing the good, the bad, and the ugly
• Treating your brand like a reality show
• Should every brand practice radical transparency?
• Jake’s biggest learning lessons from being on social media
• Dealing with criticism, haters, and negativity
• Jake’s predictions for the future of CPG brands
• What does influence mean to Jake?

This show is supported by:

• Get Supr | Go to getsupr.com and use the code UNDERTHEINFLUENCE15 for 15% off!

Connect with Jake:

• Follow Jake on Instagram: @jakekarls_
• Follow Jake on LinkedIn: @jakekarls
• Follow Mid-Day Squares on Instagram: @middaysquares
• Follow Mid-Day Squares on TikTok: @middaysquares
• Shop Mid-Day Squares: middaysquares.com

Connect with Whitney:

• Follow Whitney on Instagram: @whitneyeckis
• Follow Whitney on TikTok: @whitneyeckis
• Follow Under the Influence on Instagram: @undertheinfluence.pod
• Follow Eckis Marketing on Instagram: @eckismarketing
• Follow Get Supr on Instagram: @getsupr

More information about the show + businesses: whitneyeckis.com

Over the last decade, Chelsea has had her hands in everything from influencer marketing, experiential and events, creating bespoke brand campaigns, to art collaborations with the likes of West Elm and Anthropologie, and becoming an angel investor and advisor for up-and-coming brands. As the first employee and a part of the founding team of Route, she built out and led both a world-class Marketing and Creative Department and helped take the company to unicorn status in just under 4 years, with a Series B round at $1.25 Billion. After 5 years with Route, she now consults for brands large and small on campaign strategy, events and PR, but most of all “the art of connecting”.

We also talk about:

• Chelsea’s career and how she got started
• Transitioning from the creative world to the tech world
• Dealing with imposter syndrome
• How Route was born
• Building trust as a new brand
• Building a brand vs. growing a company
• How Route tells its brand story to its consumers
• Chelsea’s predictions for the future of e-commerce in the age of social media
• Chelsea’s best advice for building a brand
• What does influence mean to Chelsea?

This show is supported by:

• Get Supr | Go to getsupr.com and use the code UNDERTHEINFLUENCE15 for 15% off!

Connect with Chelsea:

• Follow Chelsea on Instagram: @chelstache

Connect with Whitney:

• Follow Whitney on Instagram: @whitneyeckis
• Follow Whitney on TikTok: @whitneyeckis
• Follow Under the Influence on Instagram: @undertheinfluence.pod
• Follow Eckis Marketing on Instagram: @eckismarketing
• Follow Get Supr on Instagram: @getsupr

More information about the show + businesses: whitneyeckis.com

Taylor Love is a style, beauty, and wellness influencer who is passionate about spreading love in a world that needs some light and positivity. Her podcast is titled "Girl Talk With Tay," where discussions revolve around various topics including spirituality, lifestyle, and social media. Taylor's aim is to establish a platform across all corners of the internet where women can find a source of confidence and self-assurance. Her focus is not merely on clothing or beauty products but on utilizing them as tools to help individuals step into their most confident, aligned, and radiant selves.

We also talk about:

• How Taylor started her blog
• Misconceptions about influencers
• Treating your passion like a job
• Pinterest as an underutilized platform
• Confidence and putting yourself out there
• Distinguishing anxiety from others
• The mindset of having a personal brand

This show is supported by:

• Get Supr | Go to getsupr.com and use the code UNDERTHEINFLUENCE15 for 15% off!

Connect with Taylor:

• Follow Taylor on Instagram: @taylor_lovee
• Follow Kristen on TikTok: @taylorlovepeterson
• Listen to Taylor’s Podcast: Girl Talk with Tay

Connect with Whitney:

• Follow Whitney on Instagram: @whitneyeckis
• Follow Whitney on TikTok: @whitneyeckis
• Follow Under the Influence on Instagram: @undertheinfluence.pod
• Follow Eckis Marketing on Instagram: @eckismarketing
• Follow Get Supr on Instagram: @getsupr

More information about the show + businesses: whitneyeckis.com

Kristen Bousquet is a Charlotte-based entrepreneur, content creator, and influencer mentor. At the age of 25, she sold her first business for $100k to pursue social media full-time. Since then, she has brought in over $400k from coaching and brand partnerships. Through her agency Soulcialmate, she aims to help teach entrepreneurial creators to turn their online influence and creativity into a profitable, self-sustaining business while keeping the “soul” in social media.

Use code: UNDERTHEINFLUENCE for $10 off the first month of Soulcial Suite

Resources:

• Notch Insurance: Click here to get a free quote!

We also talk about:

• How Kristen built and sold her first business at 25
• How Kristen got started in social media
• Soulcialmate’s service offerings
• How Kristen helps creators and influencers
• What is Instagram insurance?
• What platforms should creators be on?
• Kristen’s predictions for the future of social media
• Instagram vs. TikTok
• What does influence mean to Kristen?

This show is supported by:

• Get Supr | Go to getsupr.com and use the code UNDERTHEINFLUENCE15 for 15% off!

Connect with Kristen:

• Follow Kristen on Instagram: @kbousq
• Follow Kristen on TikTok: @kbousq
• Subscribe to Kristen’s YouTube channel: @KristenBousquet
• Learn more about Soulcialmate: yoursoulcialmate.com

Connect with Whitney:

• Follow Whitney on Instagram: @whitneyeckis
• Follow Whitney on TikTok: @whitneyeckis
• Follow Under the Influence on Instagram: @undertheinfluence.pod
• Follow Eckis Marketing on Instagram: @eckismarketing
• Follow Get Supr on Instagram: @getsupr

More information about the show + businesses: whitneyeckis.com

My 30th birthday is right around the corner, and I'm feeling a whirlwind of emotions. On one hand, I'm absolutely buzzing with excitement as I prepare to dive headfirst into this new decade. I've got my fingers crossed for more cash in the bank, loads of success, a bunch of new friends, some epic experiences, and just an all-around infusion of badass-ery.

But on the flip side, saying goodbye to my twenties is scary. It was a time of so much growth and a ton of lessons. So, in today's episode, I reflect on the top 5 things I learned in my twenties and share how I plan to carry those invaluable learnings into this next chapter of my journey.

We also talk about:

• How I’m feeling about turning 30
• 2023 in review (It’s been one hell of a year)
• Whit’s Saturn return
• Drinking the kool-aid just because everyone else is
• Listening and trusting your intuition
• Being cautious when trusting people
• If it feels too good to be true, fact-check it
• Living every day like it’s your last

This show is supported by:

• Get Supr | Go to getsupr.com and use the code UNDERTHEINFLUENCE15 for 15% off!

Connect with Whitney:

• Follow Whitney on Instagram: @whitneyeckis
• Follow Whitney on TikTok: @whitneyeckis
• Follow Under the Influence on Instagram: @undertheinfluence.pod
• Follow Eckis Marketing on Instagram: @eckismarketing
• Follow Get Supr on Instagram: @getsupr

More information about the show + businesses: whitneyeckis.com

Priscilla Presley is the Co-Founder, CEO, and Head Business Development Coach at The Forward Female. She has coached and guided over 100 female entrepreneurs from idea conception to launch and has curated what is known as ‘The Forward Female Framework’ – a four-step success program that is personalized based on each client’s goals and needs.

Priscilla specializes in working in the ideation phase for both new and seasoned entrepreneurs and focuses on building companies’ brand awareness and helping to clearly identify a loyal customer base. Additionally, she is skilled in branding, marketing, and lead generation funnels, and knows how to look at businesses through a forward-thinking lens for long-term growth.

We also talk about:

• How Forward Female got started
• Pivoting due to the pandemic
• The Forward Female Framework
• Success stories
• Tips for leaving the 9-5 and starting your own business
• Female empowerment and positive influence
• What does influence mean to Priscilla?

This show is supported by:

• Get Supr | Go to getsupr.com and use the code UNDERTHEINFLUENCE15 for 15% off!

Connect with Priscilla:

• Follow Priscilla on Instagram: @priss_presley
• Follow Forward Female on TikTok: @forwardfemale
• Follow Forward Female on Instagram: @forwardfemale
• Follow Forward Female on LinkedIn: The Forward Female
• Learn more about Forward Female: forwardfemale.com

Connect with Whitney:

• Follow Whitney on Instagram: @whitneyeckis
• Follow Whitney on TikTok: @whitneyeckis
• Follow Under the Influence on Instagram: @undertheinfluence.pod
• Follow Eckis Marketing on Instagram: @eckismarketing
• Follow Get Supr on Instagram: @getsupr

More information about the show + businesses: whitneyeckis.com

With over 100K followers on TikTok and Instagram, Gabrielle Judge is a content creator who debunks tech, money, and the future of work as we know it. Gabrielle helms a forward-thinking media entity, Anti Work Girlboss, that channels potent insights on careers of the future. She unearths tomorrow's trends today, arming her legion of Gen Z and millennial followers with the tools they need to navigate the shifting tides of work and wealth creation.

We also talk about:

• How Gabrielle left her corporate job to become a TikTok influencer
• Quiet quitting and work life balance
• Gabrielle’s advice if you feel burnt out and ready to quit your job
• How to use AI to find your dream job
• Saying “no” in the workplace
• Detaching the 9-5 from your identity
• The future of anti-work girl boss
• What does influence mean to Gabrielle?

This show is supported by:

• Get Supr | Go to getsupr.com and use the code UNDERTHEINFLUENCE15 for 15% off!

Connect with Gabrielle:

• Follow Gabrielle on Instagram: @gabrielle__judge
• Follow Gabrielle on TikTok: @gabrielle_judge
• Follow The Anti Work Girlboss on Instagram: @antiworkgirlboss
• Automate your job search with AI (Get 20% OFF with code: JHTB2DJ): Lazy Girl Job Program

Connect with Whitney:

• Follow Whitney on Instagram: @whitneyeckis
• Follow Whitney on TikTok: @whitneyeckis
• Follow Under the Influence on Instagram: @undertheinfluence.pod
• Follow Eckis Marketing on Instagram: @eckismarketing
• Follow Get Supr on Instagram: @getsupr

More information about the show + businesses: whitneyeckis.com