How do you profitably grow from zero to 13,5M€ in revenue, with just 20K€ in funding? We sat down to discuss this with Timo Uotila, who co-founded Ebike Center with his brother in 2023. We talk about entrepreneurship, common mistakes, lessons learned, building a premium brand, and navigating crises along the way.

Learn more:

https://generogrowth.com

https://ebikecenter.fi/

https://www.linkedin.com/in/timo-uotila-215535200/

(00:00) From idea to market leader: the Ebike Center story

(06:28) Mastering cash flow and inventory with no external funding

(09:47) Trust and collaboration: building a company with your brother

(12:02) How Ebike Center reacted to a major policy change

(17:45) Proactive marketing: turning crisis into market leadership

(23:44) From sales to marketing: building strong agency relationships

(30:52) Investing heavily in conversion and in-store experience

(38:32) Hiring top talent and preparing for international expansion

(45:48) Avoiding blame and building self-awareness as a founder

(50:35) Why obsession with detail drives long-term success