Today's episode focuses on how to measure and maintain the success of your book after it has launched. According to Arthur Woods, social entrepreneur and co-author of Hiring for Diversity, building a great team, great partnerships, and a great community around your book is a crucial part of the marketing journey. He shares his experience writing Hiring for Diversity on a tight schedule, the unique approach he and his co-author took to writing it, and how he has continued to share the book with the world. During the episode, Arthur also shares:

• A little bit about himself, his work, and his book, Hiring for Diversity.
• Some of the psychological barriers that people face as they move toward a book project.
• The strategy he and his co-author used when writing Hiring for Diversity, called the waterfall approach.
• What he enjoyed about having an external deadline while writing his book.
• How he planned his launch and what his approach to the launch strategy was. 
• How he continues to measure the success of his launch, and how he is continuing to build a community around the book.
• The importance of Amazon reviews and how they have been going since the launch of Hiring for Diversity. 

For our show notes, including action steps, and resources, visit: bit.ly/3kbmyO7

Please feel free to send a message to Becky at [email protected] to share your thoughts!