In this episode, we find out whether you can, or should, believe all that is written and claimed by those who position the future as a place away from meat in the diet.

AHDB news

Millions more people across Great Britain are being exposed to positive messaging on meat as a result of a joint project from the levy bodies in England, Scotland and Wales, now entering its second year.

To help you share that message, we've put together a number of fact-based tools with the Meat Advisory Panel (MAP) which help highlight the positive health benefits of eating red meat.

MAP is a group of healthcare professionals, scientists and researchers who provide independent and objective information about red meat and its role as part of a healthy, balanced diet.

The Eatwell Guide shows how much of what we eat overall should come from each food group to achieve a healthy, balanced diet.

World Cancer Research Fund UK is a UK cancer charity which funds and supports scientific research on how to prevent cancer with exercise, alcohol and diet.

WHO's primary role is to direct international health within the United Nations' system and to lead partners in global health response 

The International Agency for Research on Cancer (IARC) is the specialized cancer agency of the World Health Organization. The objective of the IARC is to promote international collaboration in cancer research.

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