OFFBounds Retail

73. Vitamin Shoppe's COO, Andrew Laudato: "IT teams have to earn the right to innovate"


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In this episode, I sit down with Andrew Laudato, COO of The Vitamin Shoppe, a leading U.S. health and wellness retailer with 650+ stores, to explore how great IT teams are built, why innovation starts with operational excellence, and how AI is transforming retail. From vibe coding and RPA to inclusivity and composable commerce, Andrew shares why tech leaders must speak the language of business and why the best strategy isn’t about AI—it’s about using AI to better serve the customer.


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Sponsored by VTEX

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OFFBounds RetailBy Paula Macaggi

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