Serve then sell

73: What is Clean Beauty?


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Video with visuals for this training: https://youtu.be/jVea2c7CgQY (unlisted, private link)
Ryan's blog: beautybyryan.com
Team resources: linktree.com/aloette
2:30 “clean beauty” and “green” are not regulated industry standards
3:50 what does natural mean?
5:45 GMP certification standards
6:30 there is no regulated dose for “effective ingredients”
7:30 clinical levels defined
10:00 how allergens exhibit themselves, spot testing
11:00 natural skincare claims
13:00 why additives preservatives are essential to the safety of a product
17:00 free of defined
20:00 trends in industry
21:00 millennial preferences with symbols and claims
23:00 Aloette mission statement
24:00 what are parabens?
25:00 study referenced https://pubmed.ncbi.nlm.nih.gov/14745841/
27:00 we do nothing absorb everything our body comes in contact with
30:00 Aloette is free of parabens starting around 2018- historical context 
31:00 what are sulfates?
34:00 what are phthalates?
35:00 GMP certification & safety testing
38:00 what does it mean to include fragrances from a safety perspective?
41:00 what does cruelty free mean?
43:00 what does organic mean?
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Serve then sellBy Suzy Goodwin