Wes and Scott explore the web standards and email authentication methods that keep your email from going to spam; DMARC, SPF and DKIM. If you send email via a custom domain name, you need to listen to this!

Show Notes

• 00:00 Welcome to Syntax!
• 01:06 Brought to you by Sentry.io.
• 02:08 What exactly are SPF, DKIM, and DMARC?
• 02:53 Different ways that you may want to send email.
  • 03:23 Transactional emails.
  • Resend, email for developers

05:07 Email marketing.

05:47 Anything else that sends email on your behalf.

07:13 SPF (Sender Policy Framework).

Postmark defines SPF

Postmark SPF in 5 Minutes

08:34 You can only have one SPF record.

10:18 DKIM (DomainKeys Identified Mail).

Postmark defines DKIM

13:39 DMARC (Domain-based Message Authentication, Reporting, and Conformance).

Convertkit

16:38 RUA Reporting.

18:03 How to set up reporting.

21:08 Does emails marked as spam hurt the IP that sends them?

22:18 Other things to consider.

Special thanks to David Flanagan for the help on this! @rawkode

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